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Automatically create audiences from Google Calendar with the Google Customer Match integration
Google Calendar / Google Customer Match
Integrations

Automatically create audiences from Google Calendar with the Google Customer Match integration

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Quick summary of Google Calendar

Google Calendar is a free online tool from Google that helps you manage your appointment, meetings and event. Thanks to Google Calendar you can easily add new events to your calendar online. You can create several calendars for your businesses, for your family and free time.

Google Calendar can connect with your ordinary Google Account, which allows you to sync your calendar with the ones of your contacts. Moreover, Google Calendar allows you to keep track of your events and plan your day, week, or month more efficiently. By sharing your calendar with other online services, you can empower your ability to book appointments with clients, colleagues, and improve your networking.

The interconnection between all devices is undoubtedly a great reason to use Google Calendar. In fact, with Google Calendar, you can synchronize with other devices, mobile phones, tablets, or PCs. In this way, you will be able to access your daily activities and appointments wherever you are, 24 hours a day, seven days a week. Furthermore, when you organize a crucial meeting, Google Calendar sends you a reminder, so you never lose one opportunity.

Quick summary of Google Customer Match

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.


What you can do with Google Calendar and Google Customer Match

Sync Google Customer Match attendees from calendars of Google Calendar

Sync Google Customer Match creators from calendars of Google Calendar

Sync Google Customer Match organizers from calendars of Google Calendar


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