Automatically create audiences from Google Calendar with the LinkedIn Matched Audiences integration

Google Calendar is a free online tool from Google that helps you manage your appointment, meetings and event. Thanks to Google Calendar you can easily add new events to your calendar online. You can create several calendars for your businesses, for your family and free time.

Google Calendar can connect with your ordinary Google Account, which allows you to sync your calendar with the ones of your contacts. Moreover, Google Calendar allows you to keep track of your events and plan your day, week, or month more efficiently. By sharing your calendar with other online services, you can empower your ability to book appointments with clients, colleagues, and improve your networking.

The interconnection between all devices is undoubtedly a great reason to use Google Calendar. In fact, with Google Calendar, you can synchronize with other devices, mobile phones, tablets, or PCs. In this way, you will be able to access your daily activities and appointments wherever you are, 24 hours a day, seven days a week. Furthermore, when you organize a crucial meeting, Google Calendar sends you a reminder, so you never lose one opportunity.

LinkedIn Matched Audiences is a set of targeting tools that allow advertisers to better reach users on the platform using their own data. LinkedIn already provides a unique and convenient way to target members by company, industry, skills, titles, and more.

The main benefit of the LinkedIn Matched Audience is the matched audience. In fact, by using matched audiences, you can redirect website visitors, market contacts from customer databases and marketing automation platforms, and reach the decision-makers of target companies for your account-based marketing programs. It is available for all LinkedIn advertising products, including sponsored content, sponsored InMail, and other ad formats.

The matched audience helps increase ROI by allowing you to focus your efforts on the audience and on the accounts that are most likely to generate revenue. But this is not all: the retargeting of the website allows you to market LinkedIn members who have visited your website. You can easily define a target audience and publish relevant advertising content based on the pages visited by users on your site. Contact targeting allows you to upload or integrate your contact lists. Create a custom audience by uploading your email address lists or connecting your contact management platform. Account targeting helps you reach decision-makers within your target accounts.