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What is GoToWebinar Simulated Live
GoToWebinar is a webinar platform that allows you to create simulated live webinars to engage with your audience and run webinars on autopilot. This feature in fact allows you can create and schedule pre-recorded webinars with the same dynamic and interactive nature of live events.
Benefits of using GoToWebinar Simulated Live
Simulated Live webinars are pre-recorded, which means that you must first host a classic or broadcast webinar and record it using the online recording feature. Note that you are not required to have any attendees in the recorded webinar.
Why should I use GoToWebinar Simulated Live
The simulated GoToWebinar eliminates the uncertainty from your sessions, allowing you to offer webinar participants an always perfect experience. This helps you create demand, increase your visibility and maximize your return on investment without the worry of direct and all that entails in terms of commitment and time.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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