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What is Intercom
Intercom is a Customer Messaging Platform designed to improve communication between businesses and their clients. Intercom enables you to improve your entire marketing with a wide range of tools that allow you to manage the relationship with your prospects.
Benefits of using Intercom
Intercom offers a new way to acquire, engage and retain customers and is great for sales, marketing, and support teams to connect and communicate better with customers and help the company grow faster, so this is a reason why it is handy to use Intercom. But that's not all because Intercom gives you the ability to segment your users based on the actions they take and create live segments based on them, providing you with the tools and data you need to acquire and engage your customers more effectively and efficiently.
Why should I use Intercom
With Intercom you can easily onboard and upsell your customers with email marketing campaigns, in-app messages and push messages. Intercom lets you set your marketing goals and track your results. The in-build analysis tools allow you to track your campaigns and optimize your marketing.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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