Streamline your data management process with the Landbot + Google Customer Match integration

Landbot is a no-code chatbot builder that helps you to make prototypes, create, launch and manage different conversations in one place. This helps to convert leads, capture their data and personalize their journeys.

Landbot helps you to engage with your audience through conversations. With it, you can get their attention and thereby build lasting relationships that will help to increase your conversion rates. One way to do this is by using Landbot's drag and drop tool to create conversational workflows.

With Landbot, you can instantly launch your chatbots on popular messaging apps such as WhatsApp and on the web through pop-ups, widgets, website embeds, and landing pages. Personalize customers' journey by reducing response time and thus increase conversion rate. Use Landbot's integrations to connect with your favorite tools through LeadsBridge.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.