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What is ManyChat
ManyChats is a Facebook Messenger marketing tool that allows you to set up your Facebook Messenger bot for marketing, sales, and support. With ManyChats, creating your Messenger bot is free and easy, and you need no coding skills. In fact, ManyChats uses an intuitive drag-drop builder, that enables you to set up your Facebook Messenger bot without any technical problem. No programming required - you only need to connect your Facebook page to ManyChats and you`ll be up. By doing so, you’ll be able to grow your audience, by providing a wide range of tools that allow you to convert more Facebook users into subscribers.
Benefits of using ManyChat
When people start a conversation with you, with ManyChats you can easily send automated messages to your subscribers. Considering its 80% open rates, Facebook Messenger is probably the best place to engage with your audience via chat.
Why should I use ManyChat
ManyChats helps you nurture your leads, by sending them automatic sequences based on user actions or a time delay. This allows you to set up the sending rules and relax, while Facebook Messenger works 24/7 for you. With it, you’ll be able to empower your customers’ journey by connecting with your fans and followers through Facebook Messenger.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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