Generate more leads with the NetSuite + Google Analytics integration

NetSuite is a business management software, which also includes an ERP (Enterprise Resource Planning) solution. NetSuite is a scalable solution, suitable from companies from midsized businesses to large enterprises. NetSuite manages the entire organization processes, including financial, asset, revenue, order, supply chain, and inventory management.

NetSuite offers multiple benefits that can be exploited by users who use it, for example, the first benefit is the scalability in terms of functionality because NetSuite allows you at any time to expand its functionality by having complete customization through full compatibility between releases. The second NetSuite's benefit is given by the scalability in terms of infrastructure and managed volumes, guaranteed by the use of an S.a.a.S. that allows, through the adoption of the most modern technologies, to have a system always correctly sized.

An excellent reason to use NetSuite is certainly the automation services. NetSuite offers these services that can cover any aspect of sales processes (including billing and invoicing) and include project management and accounting systems, the management solution expenses, and a reliable analysis platform that provides advanced and detailed performance and forecast data. Surely a massive plus for a Business Management Software.

Google Analytics is a web analytics service. It allows you, for example, to measure the efficiency of your marketing activities and improve your website performances. Google Analytics requires you to install the tracking code on your website or blog. By doing so, you’ll be able to get important insights this tool.

Google Analytics makes it possible in various ways to understand if we are channeling economic efforts in the right direction, mainly with its four advanced reporting areas. Thanks to it, you will discover who your audience is, how these people have reached your website, what they did during the exploration, and whether they have converted or not.

If you want to understand which campaigns generate the most conversions and sales, you'll surely need Google Analytics to do it this tool will allow you to analyze your campaigns in detail: bounce rates, subscriptions, conversions, time spent on the site and much other. Furthermore, Google Analytics can help you allocate your budget more intelligently, as it distinguishes functional from dysfunctional practices.