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What is PrestaShop
PrestaShop is an e-commerce software that enables you to create your online store and sell your services and products easily. PrestaShop is free. You can use this software without paying any license fee. If you choose PrestaShop for running your e-commerce store, you get access to more than 500 functions and 1000 modules and graphic templates, that allow you to run your successful online business and sell.
Benefits of using PrestaShop
Thanks to PrestaShop, you can create online presentation of your products and define prices and packages. You simply need to configure the payment method that you prefer, and you can start selling your products online quickly and without effort.
Why should I use PrestaShop
Create special offers, product launches, and much more. Successful e-commerce owners know how profitable are launches and special offers. However, these are probably the most critical moments for your business. PrestaShop enables you to easily manage special offers and launches, upsells, cross sells and other marketing activities that allow you to take the most out of your e-commerce store.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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