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What is SharpSpring
SharpSpring is a marketing automation platform designed to help businesses to acquire more prospective clients and make more sales. What makes SharpSpring different than other similar tools? First of all, SharpSpring is an easy-to-use tool, and you can integrate it with the most-used marketing tools that you probably already use for your business, like wordpress, salesforce, gotowebinar, just to name a few.
Benefits of using SharpSpring
SharpSpring enables you to switch from a traditional, massive marketing, to a one-on-one marketing thanks to marketing automation. In fact, you can create campaigns that automatically segmentate your audiences based on how they behave with your campaigns, which links they link, and email opens. In other words, you can send exactly the right message, to the right people, in the right time, sending the information your contacts need in order to make a decision.
Why should I use SharpSpring
Thanks to the social integration, you can extend your marketing to Facebook, Linkedin, Twitter etc., so you can reach your clients where they spend time most.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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