Automatically create audiences from SuiteCRM with the Google Customer Match integration

SuiteCRM is an open-source customer relationship management (CRM) solution that gives users highly actionable insights on which to base critical business decisions, actions, and strategies. SuiteCRM is designed to greatly improve business sales by enabling companies to bolster conversions, turn leads into customers, and drive innovation in product development and customer care.

With SuiteCRM, companies are able to maximize every opportunity and contact point with their potential clients and existing customers. As the software is offered as a free and open source platform, users are able to reduce their CRM-related expenses by as much as 80%. You also have total control over deployment. You can choose to have SuiteCRM deployed in your private cloud or directly on your servers behind your firewalls.

SuiteCRM gives businesses an award-winning platform that is free and open source and ranks among the most popular CRM options available out there including Salesforce, Oracle, SAP and Microsoft Dynamics to name a few. Function-wise, SuiteCRM is equipped with the tools and functionalities to serve companies on an enterprise-level.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.