Automatically create audiences from SuiteCRM with the LinkedIn Matched Audiences integration

SuiteCRM is an open-source customer relationship management (CRM) solution that gives users highly actionable insights on which to base critical business decisions, actions, and strategies. SuiteCRM is designed to greatly improve business sales by enabling companies to bolster conversions, turn leads into customers, and drive innovation in product development and customer care.

With SuiteCRM, companies are able to maximize every opportunity and contact point with their potential clients and existing customers. As the software is offered as a free and open source platform, users are able to reduce their CRM-related expenses by as much as 80%. You also have total control over deployment. You can choose to have SuiteCRM deployed in your private cloud or directly on your servers behind your firewalls.

SuiteCRM gives businesses an award-winning platform that is free and open source and ranks among the most popular CRM options available out there including Salesforce, Oracle, SAP and Microsoft Dynamics to name a few. Function-wise, SuiteCRM is equipped with the tools and functionalities to serve companies on an enterprise-level.

LinkedIn Matched Audiences is a set of targeting tools that allow advertisers to better reach users on the platform using their own data. LinkedIn already provides a unique and convenient way to target members by company, industry, skills, titles, and more.

The main benefit of the LinkedIn Matched Audience is the matched audience. In fact, by using matched audiences, you can redirect website visitors, market contacts from customer databases and marketing automation platforms, and reach the decision-makers of target companies for your account-based marketing programs. It is available for all LinkedIn advertising products, including sponsored content, sponsored InMail, and other ad formats.

The matched audience helps increase ROI by allowing you to focus your efforts on the audience and on the accounts that are most likely to generate revenue. But this is not all: the retargeting of the website allows you to market LinkedIn members who have visited your website. You can easily define a target audience and publish relevant advertising content based on the pages visited by users on your site. Contact targeting allows you to upload or integrate your contact lists. Create a custom audience by uploading your email address lists or connecting your contact management platform. Account targeting helps you reach decision-makers within your target accounts.