Discover all the possible integrations for TikTok Ads

Ads & Conversions

Connect TikTok Ads with your favorite tool in a few clicks. Choose between over 380 integrations to get the most out from your TikTok Ads data.

With over 689 million monthly active users in 150 countries of the world, TikTok is the new marketer’s dream. It is currently the seventh-largest social media network in the world. Whether you want to sell products, services, or simply drive traffic to your website, TikTok ads can give you the desired returns on your ad spend. With TikTok lead generation opportunities through the ads, you get targeted leads for your business.

TikTok ads' reach includes a young and vibrant audience that enjoys good content. This young audience is known as Generation Z and, according to research, they have the buying power of over $140 billion. This audience earns between $25k, $75,000 and $100k. A well-targeted ad for this audience could mean more revenue for your business. This means no matter what you are selling and the amount you are selling them, there will always be users to purchase.

TikTok ads are in different forms, such as in-feed ads, brand takeover ads, top view ads, branded hashtag ads, and branded effect ads.

The in-feed ads conveniently blend with the Tiktok feed. It appears inside the native news feed as users scroll through the ‘For You Page’.

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The brand takeover ads pop up as soon as users open the TikTok app and take over the screen for few seconds and then it changes into an in-feed video ad. It also appears on the ‘For you page" as still images, videos or GIFs with clickable links that leads to landing pages.

The TikTok top view ads appear like the brand takeover, however, it does not cover the screen as soon as users sign in. It occupies the first in-feed post after 3 seconds. Then, it appears and stays up to 60 seconds of full-screen video with auto-play and sounds.

TikTok branded hashtag ads are ads that ask users to do various challenges such as dance, take pictures in line with the product and post it with a specific hashtag. It shows up at the top of the discovery page.

The TikTok branded effects ads allow you to create ads with your own custom filter on the app. Tiktok also provides branded shareable stickers, AR filters, and lenses for marketers. Branded effects ads can be up and running for up to 10 days per time.

All the different TikTok ads explained above helps businesses to engage their audience and generate leads. TikTok engagement rate is 29% and users spend an average of 52 minutes per day on the app.

TikTok ads budget ranges from $500 to a minimum ad group budget of $50. TikTok ads are suitable for businesses looking for large and engaged audiences. It is also suitable for businesses that sell to the younger generation because 50% of TikTok's global audience is under the age of 34 with 26% between 18 and 24 years of age.

TikTok ads are also suitable for businesses with an international audience because Tiktok is present in 150 countries of the world with 70 languages.

The good news is, through Leadsbridge, TikTok ads can be integrated with third-party apps such as MailChimp, ActiveCampaign, and HubSpot. This integration enables you to automatically sync data between the tools. Thereby saving time and effort.

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TikTok Ads features:

Ad formats

TikTok offers different ad forms that help marketers to get engagement from users. This includes in-feed ads, top view ads, brand takeover ads, and brand hashtag challenges. These ad formats encourage engagement, especially if you use the in-feed ads that enable users to like, comment, share, follow and shoot videos in the same TikTok sound.
Campaign optimization

TikTok allows marketers to set metrics by which will allow them to effectively optimize their ads. It also offers tools you can use to create and optimize all the components of ads.
Reach

TikTok ads are specifically good for businesses that have an audience comprising Generation Z - i.e. young and vibrant users. It is available in 150 countries of the world, so the ad can reach an international audience too.
Integration

TikTok allows marketers to integrate with third-party apps. This will help businesses to funnel TikTok leads to their Autoresponders and CRMs.