Automatically create audiences from Webinar Jam with the Google Customer Match integration

WebinarJam is a leading webinar hosting platform that helps marketers and business owners create live, recorded and recurring webinars. Thanks its intuitive, easy-to-use webinar page builder, it is possible to create an entire “webinar funnel” and easily build opt-in pages, replay pages and thank you pages. Moreover, with WebinarJam you can fully customize your webinar pages with your logo and brand’s colors.

WebinarJam also allows you to lock your webinars with a different password for each attendee. You can uploads reserved docs for your audience that can be shared through cloud. With WebinarJam, you can share many different types of files like Keynote slides, PPT slides, PDFs, Word documents, Excel, CSV files and much more. WebinarJam is a time-saving tool. For example, by creating Hybrid Webinars you can re-use your past webinars and switch between live and pre-recorded mode.

Nowadays, Webinars are probably the most efficient way to engage your audience and sell your products and services. WebinarJam enables you to display amazing offers to your audience right on the webinar page. This feature can be used to make a time-sensitive discount offer, and people can catch your deals by simply clicking a button and purchase.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.