Zoho CRM is a customer relationship management software that enables you to grow your business by managing your contacts’ base effectively and without effort. Zoho CRM helps you increase your sales volume, empower your marketing and support your clients. By reaching your audience in perfect timing, engaging them across multiple channels and showing them the most relevant content and offers, Zoho CRM allows you to sell smarter and faster.

With Zoho CRM you can create automated follow-ups to your leads. Thanks to automation rules, you are able to segment your audience and make the right decisions. Zoho CRM empowers your entire sales team, helping them be more productive and organized. By creating sustainable workflows that motivate the employees you can, at the same time, track the sales performances and identify what works and what doesn’t.

Thanks to the advanced CRM analytics, you have your business under control, understand trends, churn rates and much more. Zoho CRM integrates with the most used tools for businesses, including Microsoft Outlook, Google Apps, Twitter, Facebook, just to name a few.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.

About LeadsBridge

LeadsBridge is a set of automation tools designed to integrate businesses' assets with the most popular advertising platforms and lead generation tools.

Thanks to its cutting-edge technology, LeadsBridge allows companies to securely sync data to/from over 370 CRMs and custom solutions, avoiding any type of marketing interruptions and manual work.

 

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