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Lead acquisition

Lead acquisition

How to set up LinkedIn Events: The complete guide

TL;DR Sync registration data to your CRM automatically using tools like Salesforce or HubSpot. Create a LinkedIn Event from a LinkedIn Page to promote webinars, live streams, or in-person events. Use registration forms to collect attendee leads…

Elena Mazaheri

Elena Mazaheri |
12 min read

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In this category

benefits of facebook lead ads

Lead acquisition

The top 6 benefits of Facebook lead ads

Still losing leads to slow websites and long forms? You’re not alone.  Many mobile users abandon traditional lead forms before…

Elena Mazaheri|
July 04, 2025 |
3 min read

Lead generation automation

Lead acquisition

How lead generation automation can elevate your business

Lead generation is about sparking interest from potential customers. It’s a key part of keeping any business going and…

Charlotte Odwyer|
June 16, 2025 |
9 min read

Facebook ads best practices

Lead acquisition

Facebook lead generation ads: Best practices to follow in 2025

Before launching any Facebook ads, clearly define your goals and metrics. Without knowing what you need to achieve, it’s…

Elena Mazaheri|
June 06, 2025 |
4 min read

TikTok ad examples

Lead acquisition

Best TikTok Ads examples to follow in 2025

If your brand’s target audience includes anyone between the ages of 13 and 60, you should be on TikTok…

Marialuisa Aldeghi|
June 03, 2025 |
10 min read

financial advisor marketing strategies

Lead acquisition

Financial advisor marketing strategies: The complete guide

Every successful marketing effort starts with a solid strategy. It’s how you show your value to potential clients.  Financial advisors…

Marco Cirillo|
May 21, 2025 |
10 min read

Lead capture forms best practices

Lead acquisition

Lead capture forms: Best practices with examples

Have you ever filled in a contact form?  Or signed up for an email list because you wanted the free…

Elena Mazaheri|
May 16, 2025 |
9 min read

Top Articles
from the Blog

How to find your digital marketing agency’s target audience: A guide

TL;DR Most agencies lose new business because their audience targeting is too vague. A target audience for an agency is a specific combination of firmographic, demographic, behavioral, and psychographic signals. What…

Elena Mazaheri|
May 18, 2026 |
7 min read

How to set up LinkedIn Events: The complete guide

TL;DR Sync registration data to your CRM automatically using tools like Salesforce or HubSpot. Create a LinkedIn Event from a LinkedIn Page to promote webinars, live streams, or in-person events. Use registration…

Elena Mazaheri|
May 15, 2026 |
12 min read

Marketing automation integration

Marketing automation integration: A guide to connecting your martech stack

TL;DR Marketing automation integration connects your tools so data flows automatically between your CRM, ad platforms, email, and social channels. The highest-impact integration use cases are CRM-to-ads (audience sync), lead sync…

Elena Mazaheri|
May 13, 2026 |
5 min read

The complete guide to Facebook Marketplace for your business

TL;DR Facebook Marketplace helps businesses sell physical products locally or via shipping. Listings are usually free, but shipped orders have Meta selling fees. Sellers must follow Meta’s product, category, and eligibility rules. Good…

Mark Cirillo|
May 11, 2026 |
15 min read

Retargeting automation

Retargeting automation: How to re-engage leads at scale

Most visitors do not convert the first time they land on your website. They browse a product, compare your offer, abandon a form, leave a cart, or download a…

Elena Mazaheri|
May 07, 2026 |
7 min read