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Nurturing and conversion

How to find my target audience

How to find my target audience: 5 Effective strategies

Most people don’t like ads: Myth! They don’t like irrelevant ads. Every day, your ideal customers scroll past thousands of posts, stories, and ads that have nothing to do with them.  If your message looks like one…

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Education CRM

The Best Education CRM Tools in 2021

Educational organizations have massive amounts of data that they need to take in, store, and access on a regular…

ActiveCampaign Review

The Ultimate ActiveCampaign Review

Most businesses find that their marketing efforts are both complex and diverse, often running a number of campaigns across…

The Complete Guide to E-commerce Tools for Businesses

There are 12 – 24 million e-commerce websites on the internet, and more are being created every day. With…

The Best Hubspot Integrations for marketers

Gone are the days of having to run all your business processes manually. Automation and powerful integrations make it…

Buyer Journey

The complete guide to Buyer Journey

The path buyers take to purchase products or services is not linear. It is full of twists and turns,…

Telco customer experience

Why Telco Customer Experience Management Is Important (and How to Improve it)

The better the experience a customer has, the more likely they are to come back, leave positive reviews, and…

Top Articles
from the Blog

Creating LinkedIn Ads: Anatomy of a LinkedIn ad

LinkedIn is not the cheapest ad platform. CPCs and CPMs are usually higher than Facebook, Instagram, or Google Display. But if you sell to professionals or B2B companies, it…

How to find my target audience

How to find my target audience: 5 Effective strategies

Most people don’t like ads: Myth! They don’t like irrelevant ads. Every day, your ideal customers scroll past thousands of posts, stories, and ads that have nothing to do with them.  If…

lead lifecycle management

Lead lifecycle management and automation: The complete guide

Lead lifecycle management, like many marketing ideas, is always changing. Different teams often define and use it in different ways. So how can you best identify, track, engage, and analyze…

Benefits of Google Ads: 5 reasons why you should use it

Google processes around 8.5 billion searches every day.  Most of those searches are from people trying to solve a problem, compare options, or buy something.  That’s the real benefit of advertising…

12 Best presentation apps and 9 AI tools for 2026

More than the idea itself, winning a pitch is about how you package it. That’s why having a sharp and well-built deck is non-negotiable. You need to know what to…