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Nurturing and conversion

Nurturing and conversion

First-party vs. third-party data: What’s the difference?

TL;DR Data comes in four types: zero, first, second, and third party, differing in source, reliability, and privacy risk. First party data, collected directly from your own channels, is the most reliable and safest for personalization…

Marco Cirillo

Marco Cirillo |
9 min read

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In this category

Nurturing and conversion

The complete Guide to Lead Qualification (with strategies and examples)

Most businesses generate lots of leads, but only a small percentage of these leads convert to customers. A study…

Hephzy Asaolu|
September 06, 2021 |
20 min read

Nurturing and conversion

How to create a customer survey: Everything you need to know

Customer surveys are an incredibly important part of a company’s journey to understanding their audience. We’ve all seen them…

Luke Ramassa|
August 16, 2021 |
11 min read

ecommerce automation

Nurturing and conversion

eCommerce automation: how to streamline and scale your business

As a merchant, nothing compares to the feeling of seeing your eCommerce business grow and prosper. However, with increasing growth…

Marialuisa Aldeghi|
August 12, 2021 |
10 min read

Nurturing and conversion

Sales process automation: What it is, Tools and Examples

It takes an average of 8 touches to get an initial meeting (or other conversions) with a new prospect.…

Hephzy Asaolu|
August 06, 2021 |
18 min read

ActiveCampaign Review

Nurturing and conversion

The Ultimate ActiveCampaign Review

Most businesses find that their marketing efforts are both complex and diverse, often running a number of campaigns across…

Marco Cirillo|
July 19, 2021 |
4 min read

Nurturing and conversion

The Complete Guide to E-commerce Tools for Businesses

There are 12 – 24 million e-commerce websites on the internet, and more are being created every day. With…

Hephzy Asaolu|
July 15, 2021 |
30 min read

Top Articles
from the Blog

HubSpot vs. Marketo: Which one should you use?

TL;DR HubSpot is easier to get running and a solid fit if your marketing and sales teams want one shared platform without a long implementation process.  Marketo (now Adobe Marketo Engage)…

Elena Mazaheri|
August 15, 2026 |
7 min read

How to send Facebook leads to Whatsapp

How to send Facebook leads to WhatsApp

TL;DR WhatsApp gets opened almost instantly, so replying to Facebook leads there beats email or cold calls. You can connect Facebook leads to WhatsApp via the official API, Click-to-WhatsApp ads, or…

Elena Mazaheri|
August 12, 2026 |
6 min read

ActiveCampaign vs. Mailchimp: Which one is right for you?

TL;DR Mailchimp is easier to learn and cheaper for basic email marketing and comes with a free plan and works well if you just need to send newsletters and simple…

Elena Mazaheri|
August 11, 2026 |
5 min read

The complete guide to TikTok advertising (with examples)

TL;DR TikTok ads work best when you want attention, engagement, and discovery fast. The platform gives you several formats, each built for a different goal. Strong performance usually comes from matching the…

Hephzy Asaolu|
August 06, 2026 |
20 min read

Pipedrive crm alternatives

5 Pipedrive alternatives by use case

TL;DR Best Pipedrive alternative for SMBs: Zoho CRM, a huge feature set for a low price, plus a whole business app suite if you need it. Best Pipedrive alternative for startups:…

Elena Mazaheri|
August 05, 2026 |
8 min read