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Nurturing and conversion

Nurturing and conversion

First-party vs. third-party data: What’s the difference?

TL;DR Data comes in four types: zero, first, second, and third party, differing in source, reliability, and privacy risk. First party data, collected directly from your own channels, is the most reliable and safest for personalization…

Marco Cirillo

Marco Cirillo |
9 min read

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In this category

Nurturing and conversion

How to use your car dealership CRM data for your Advertising Facebook Campaign

Facebook and CRM data are a match made in heaven for a car dealership advertising. With Facebook’s 2.2 billion…

Mark Cirillo|
May 09, 2019 |
4 min read

Nurturing and conversion

Social Media Marketing: 7 ways to promote your business with Instagram TV

If you know anything about social media marketing, you’ll know that Instagram social media marketing is one of the…

Mark Cirillo|
May 08, 2019 |
5 min read

Nurturing and conversion

How to design the best product-launch landing page for your business

Product launch time is always a special moment. It is usually preceded by some level of preparation. Most businesses…

Mark Cirillo|
April 23, 2019 |
5 min read

Nurturing and conversion

Marketing Tips: How to fully understand B2B Buyer Journey

Every business has a unique model or blueprint. Various business models can be grouped into different categories such as…

Mark Cirillo|
April 09, 2019 |
5 min read

Nurturing and conversion

Everything you should know about Remarketing to make more Sales

Remarketing can be an excellent way to boost your lead generation efforts and get more conversions. Knowing what is…

Mark Cirillo|
March 22, 2019 |
5 min read

Nurturing and conversion

6 Original Lead Nurturing Examples to Boost your Facebook Campaign

A solid lead nurturing strategy is a must for a business that wants to increase its customer base and…

Mark Cirillo|
March 13, 2019 |
5 min read

Top Articles
from the Blog

How to send Facebook leads to Whatsapp

How to send Facebook leads to WhatsApp

TL;DR WhatsApp gets opened almost instantly, so replying to Facebook leads there beats email or cold calls. You can connect Facebook leads to WhatsApp via the official API, Click-to-WhatsApp ads, or…

Elena Mazaheri|
August 12, 2026 |
6 min read

ActiveCampaign vs. Mailchimp: Which one is right for you?

TL;DR Mailchimp is easier to learn and cheaper for basic email marketing and comes with a free plan and works well if you just need to send newsletters and simple…

Elena Mazaheri|
August 11, 2026 |
5 min read

The complete guide to TikTok advertising (with examples)

TL;DR TikTok ads work best when you want attention, engagement, and discovery fast. The platform gives you several formats, each built for a different goal. Strong performance usually comes from matching the…

Hephzy Asaolu|
August 06, 2026 |
20 min read

Pipedrive crm alternatives

5 Pipedrive alternatives by use case

TL;DR Best Pipedrive alternative for SMBs: Zoho CRM, a huge feature set for a low price, plus a whole business app suite if you need it. Best Pipedrive alternative for startups:…

Elena Mazaheri|
August 05, 2026 |
8 min read

First-party vs. third-party data: What’s the difference?

TL;DR Data comes in four types: zero, first, second, and third party, differing in source, reliability, and privacy risk. First party data, collected directly from your own channels, is the most…

Marco Cirillo|
July 30, 2026 |
9 min read