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Nurturing and conversion

Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users and automate updates. Retargeting warm audiences…

Elena Mazaheri

Elena Mazaheri |
20 min read

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In this category

Nurturing and conversion

How to use your car dealership CRM data for your Advertising Facebook Campaign

Facebook and CRM data are a match made in heaven for a car dealership advertising. With Facebook’s 2.2 billion…

Mark Cirillo|
May 09, 2019 |
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Nurturing and conversion

Social Media Marketing: 7 ways to promote your business with Instagram TV

If you know anything about social media marketing, you’ll know that Instagram social media marketing is one of the…

Mark Cirillo|
May 08, 2019 |
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Nurturing and conversion

How to design the best product-launch landing page for your business

Product launch time is always a special moment. It is usually preceded by some level of preparation. Most businesses…

Mark Cirillo|
April 23, 2019 |
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Nurturing and conversion

Marketing Tips: How to fully understand B2B Buyer Journey

Every business has a unique model or blueprint. Various business models can be grouped into different categories such as…

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April 09, 2019 |
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Nurturing and conversion

Everything you should know about Remarketing to make more Sales

Remarketing can be an excellent way to boost your lead generation efforts and get more conversions. Knowing what is…

Mark Cirillo|
March 22, 2019 |
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Nurturing and conversion

6 Original Lead Nurturing Examples to Boost your Facebook Campaign

A solid lead nurturing strategy is a must for a business that wants to increase its customer base and…

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March 13, 2019 |
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Everything you need to know about LinkedIn Lead Gen Forms

TL;DR LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.  Forms are pre-filled with profile data, which makes sign-ups faster and completion…

Mark Cirillo|
October 16, 2026 |
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The 10 best social media management tools to try

TL;DR Posting to five or six social channels by hand breaks the moment you add a teammate, a client or a second brand. A social media management tool puts scheduling, your…

Elena Mazaheri|
October 14, 2026 |
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Conversion Leads Optimization Facebook delivery option

A guide to Conversion leads optimization on Facebook (now Meta conversion leads performance goal)

TL;DR Conversion leads is a Meta setting that shows your lead ads to people likely to become customers, not just people likely to fill out a form. It only works with…

Marco Cirillo|
October 12, 2026 |
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facebook custom audiences

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users…

Elena Mazaheri|
October 08, 2026 |
20 min read

Google Ads Salesforce® integration: 5 ways to connect

TL;DR Google Ads is good for getting clicks and form fills. You need Salesforce® to see where the deals are. By connecting the two, you get to know which ads…

Elena Mazaheri|
October 06, 2026 |
8 min read