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Nurturing and conversion

Nurturing and conversion

First-party vs. third-party data: What’s the difference?

TL;DR Data comes in four types: zero, first, second, and third party, differing in source, reliability, and privacy risk. First party data, collected directly from your own channels, is the most reliable and safest for personalization…

Marco Cirillo

Marco Cirillo |
9 min read

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In this category

Nurturing and conversion

Smart Tips for your E-commerce: 6 promotions ideas for New Year Sales

The holiday season has come and gone. For most e-commerce stores, January is not the best time of the…

Mark Cirillo|
January 01, 2019 |
4 min read

Nurturing and conversion

Landing pages that really converts: best practices for Car Dealership

Landing pages are an important part of successful marketing campaigns. The truth is, this is a time when more…

Mark Cirillo|
December 27, 2018 |
5 min read

Nurturing and conversion

Black Friday Ads: How to Create Search & Display Ads that Convert

The Black Friday shopping day is fast approaching. It is the biggest shopping day of the year. According to…

Mark Cirillo|
November 20, 2018 |
4 min read

Nurturing and conversion

Why Every Long Sales Cycle Needs a Lead Nurturing Strategy

Everyone loves the sweet, sweet commissions that come with big-ticket products and services. But not everyone loves the daily cold…

Dave Lawrence|
November 14, 2018 |
4 min read

Nurturing and conversion

How to create an attractive webinar for your audience and convert it into hot leads

Are you looking for a solid strategy to generate high-quality leads for your business? If so, webinars are the…

Mark Cirillo|
November 08, 2018 |
4 min read

Nurturing and conversion

5 car sales follow up email content tips

Email marketing is a must for your car dealership business if you want to generate car sales leads. A…

Mark Cirillo|
October 26, 2018 |
5 min read

Top Articles
from the Blog

How to send Facebook leads to Whatsapp

How to send Facebook leads to WhatsApp

TL;DR WhatsApp gets opened almost instantly, so replying to Facebook leads there beats email or cold calls. You can connect Facebook leads to WhatsApp via the official API, Click-to-WhatsApp ads, or…

Elena Mazaheri|
August 12, 2026 |
6 min read

ActiveCampaign vs. Mailchimp: Which one is right for you?

TL;DR Mailchimp is easier to learn and cheaper for basic email marketing and comes with a free plan and works well if you just need to send newsletters and simple…

Elena Mazaheri|
August 11, 2026 |
5 min read

The complete guide to TikTok advertising (with examples)

TL;DR TikTok ads work best when you want attention, engagement, and discovery fast. The platform gives you several formats, each built for a different goal. Strong performance usually comes from matching the…

Hephzy Asaolu|
August 06, 2026 |
20 min read

Pipedrive crm alternatives

5 Pipedrive alternatives by use case

TL;DR Best Pipedrive alternative for SMBs: Zoho CRM, a huge feature set for a low price, plus a whole business app suite if you need it. Best Pipedrive alternative for startups:…

Elena Mazaheri|
August 05, 2026 |
8 min read

First-party vs. third-party data: What’s the difference?

TL;DR Data comes in four types: zero, first, second, and third party, differing in source, reliability, and privacy risk. First party data, collected directly from your own channels, is the most…

Marco Cirillo|
July 30, 2026 |
9 min read