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Nurturing and conversion

Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users and automate updates. Retargeting warm audiences…

Elena Mazaheri

Elena Mazaheri |
20 min read

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In this category

Nurturing and conversion

Smart Tips for your E-commerce: 6 promotions ideas for New Year Sales

The holiday season has come and gone. For most e-commerce stores, January is not the best time of the…

Mark Cirillo|
January 01, 2019 |
4 min read

Nurturing and conversion

Landing pages that really converts: best practices for Car Dealership

Landing pages are an important part of successful marketing campaigns. The truth is, this is a time when more…

Mark Cirillo|
December 27, 2018 |
5 min read

Nurturing and conversion

Black Friday Ads: How to Create Search & Display Ads that Convert

The Black Friday shopping day is fast approaching. It is the biggest shopping day of the year. According to…

Mark Cirillo|
November 20, 2018 |
4 min read

Nurturing and conversion

Why Every Long Sales Cycle Needs a Lead Nurturing Strategy

Everyone loves the sweet, sweet commissions that come with big-ticket products and services. But not everyone loves the daily cold…

Dave Lawrence|
November 14, 2018 |
4 min read

Nurturing and conversion

How to create an attractive webinar for your audience and convert it into hot leads

Are you looking for a solid strategy to generate high-quality leads for your business? If so, webinars are the…

Mark Cirillo|
November 08, 2018 |
4 min read

Nurturing and conversion

5 car sales follow up email content tips

Email marketing is a must for your car dealership business if you want to generate car sales leads. A…

Mark Cirillo|
October 26, 2018 |
5 min read

Top Articles
from the Blog

CRM automation tools

10 Best CRM automation tools to streamline sales

TL;DR CRM automation takes the work you do on repeat out of your sales process: lead assignment, follow-up emails, lead scoring, pipeline updates, and data sync between tools. The 10 best…

Elena Mazaheri|
October 21, 2026 |
12 min read

IFTTT alternatives

The 14 best IFTTT alternatives for tool integrations

TL;DR IFTTT is cheap and simple. But it struggles with complex business workflows. Need more power for business apps? Look at LeadsBridge (380+ apps), Zapier, Make (visual builder) or Pabbly Connect…

Elena Mazaheri|
October 19, 2026 |
17 min read

Everything you need to know about LinkedIn Lead Gen Forms

TL;DR LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.  Forms are pre-filled with profile data, which makes sign-ups faster and completion…

Mark Cirillo|
October 16, 2026 |
18 min read

The 10 best social media management tools to try

TL;DR Posting to five or six social channels by hand breaks the moment you add a teammate, a client or a second brand. A social media management tool puts scheduling, your…

Elena Mazaheri|
October 14, 2026 |
13 min read

Conversion Leads Optimization Facebook delivery option

A guide to Conversion leads optimization on Facebook (now Meta conversion leads performance goal)

TL;DR Conversion leads is a Meta setting that shows your lead ads to people likely to become customers, not just people likely to fill out a form. It only works with…

Marco Cirillo|
October 12, 2026 |
11 min read