Email marketing is an effective marketing strategy that can help you to build relationships with customers and make more sales. However, many car salespeople find it difficult to craft car sales emails that will help to close deals and build relationships. In this article, you will learn how to use five car sales email templates to do the work for you. But before we talk about car sales email templates, let’s look at the benefit of using a great car sales email template for your auto dealership.
Benefits of using car sales email templates for your business
- A good car sale email template will help you craft emails that will increase your open rate. Research study revealed that the automotive industry has one of the highest email open rates around 27% among other industries.
- Car sale email template will help you write emails that will bring in customers and also keep them. A study revealed that email marketing is 25% more effective than organic search and 40% more than social media.
- Emails crafted with a great car sale email template will increase your ROI. For every dollar you spent on email marketing, you can get as much as $38 in return.
The above statistics show the reasons you need to take email marketing serious. To do this effectively, you need car sales email templates that will help you accomplish much within a short time.
Below are five car sales email templates you can add to your email marketing workflow to solicit the interest of your audience and get them to do business with you.
Before jumping to the article don’t forget to check our post on how to increase your website traffic through 5 dedicated marketing strategies tailored made for the car dealer industry.
1. Car sales email template: The introduction
The first car sales email template you can use is the “introduction” email. It is also known as the “first touch”. This is because it is the first email you send to anyone that fills your opt-in form to get more information about your product or service. Make sure the email is short, friendly, inviting and is not sale-sy. When you write long car sales email that is too long and sale-sy, it can put off your subscribers and they can easily unsubscribe from your email list.
Below is a car sales email template for introduction you can use to welcome your audience to your business:
Car sales email template for “Introduction”
Hi (Insert your subscriber’s first name),
Thank you for your interest in the (Car make and model). In fact, it is one of the best-selling cars in our auto shop.
I will be glad to tell you about other mouth-watering features that make this car such a great vehicle. If you have questions, don’t hesitate to ask.
Let me know how I can assist you more. Reply to this email or call me directly at [phone number].
Looking forward to hearing from you soon.
The car sales email template above sounds friendly, and it shows your willingness to help. This will help your subscribers to feel relaxed and open to you more.
You can personalize this car sales email template by adding a video to it.
The second car sales email template you can use for your auto dealership is the “follow-up email” template.
2. Car sales email template: After-sale Follow-up email
After your customer has made the purchase from your auto-dealership, it does not stop there. You still need to follow them up to build a relationship with them. This is when you need to send a follow-up message. This car sale email template is very important because many car dealership businesses find it difficult to keep their customers.
In fact, a study revealed that about 64% of dealers are having difficulty with customer retention. The best way to retain your customers is to continually communicate with them.
Below is the car sales email template for “After-sale follow up email”.
Car sales email template: After-sale follow up email.
Hi [Insert your customer’s name].
Congratulations on your [car make and model) purchase! We know you will love it and we are happy that you did business with us at [your dealership name].
At [dealership], we are committed to making sure that our customers enjoy our services and are 100% satisfied, so I’m checking on you to ensure that everything is great with your (car make and model).
If you have questions, don’t hesitate to ask. Reach out to us on our email (dealership email) or call us on phone (phone number).
Just a reminder, you can change the [car make and model] oil at our in-house service department. It is a complimentary service that is completely free.
Thank you again (customer’s name) and enjoy your brand new [car make and model].
The third car sales email template is “check-in email after a year”
3. Car sales email template: Check-in email after a year
This car sales email template is the type you send when it’s been a year-long you heard from the customer. You can send the check-in email to find out how they are doing and to know if everything is all right with the car. Using this car sales email template, you can also make a sales pitch to remind them about other services you render that might interest them, such as car services, oil changes, etc.
Below is the “check-in email after a year” car sales email template:
Car sales email template: Check-in email after a year
Hi [Insert your Customer’s name].
It’s been long we last communicated. I want to check on you. How are you doing? Are you glad you bought your [car make and model] from [dealership name]?
If you find yourself in the neighborhood, don’t hesitate to drop by my desk. I will be happy to see you. I will also like to invite you to follow our Facebook page, so you could be informed of any events or deals we have during the year.
I will like to hear from you. Other folks who bought the [car model and make], have given us great feedback, so I am looking forward to knowing your experience with the car.
This car sales email template will let your customers know you are thinking about them.
The next car sales email template is “Follow up on click”
4. Car sales email template: Follow up on click
The follow up on click car sales email template can be tricky. It is the email you send when someone clicks on an email link about an offer, incentive or an event. It is like saying “I noticed you clicked”. When your customers click on your links, it can mean they are interested in your offer or incentive, but don’t really want to commit themselves. But with a little nudge on your side, you can get them to do it. You need to be careful while using this car sales email template so you don’t appear sale-sy. Ensure you are not sale-sy, but be friendly and subtle.
Don’t know how to write this car sales email template? Follow the template below:
Car sales email template: Follow up on click
Hi [Visitor’s name].
We have some great deals for you at [dealership name] and I thought I should let you know. It is a great opportunity you wouldn’t want to miss.
If you are in the neighborhood, drop by for a visit, respond to this email or call me at (phone number) to let me know if you are interested.
Looking forward to hearing from you.
This car sales email template will keep your subscribers informed about your deals.
The next car sales email template is “Happy birthday”
5. Car sales email template: Happy birthday
You might wonder what this has to do with sales. It is a great way to let your customers know you are thinking about them. It will really make their day.
Below is a car sales email template you can use to convey your message to them.
Car sales email template for “Happy birthday”
Hi (insert your customer’s name).
Happy birthday to you!
We at [dealership name] will like to wish you the best on this special day. We want you to know we are grateful for choosing us to be your dealership of choice.
We will like to help you celebrate your birthday with a free oil change or discounted service for your [car make and model].
Enjoy the rest of the day!
It is time for you to spice up your email marketing workflow with the car sales email templates above, and if you don’t want to miss out any leads from your campaigns you should try our dedicated tool Inbox Leads!InboxLeads lets you store leads into your CRM using a simple, yet powerful email address, which gives you a lead generation tool to use practically everywhere.
As you’ve understood from the reading of this article email marketing is essential to the success of your business and at this purpose don’t miss out our article on how to plan an accurate follow up email strategy on your contacts: check out this post!
Let us know in the comment if you have tried any of the car sales email templates above for your email marketing? Share with us in the comment section below.