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Nurturing and conversion

Nurturing and conversion

The complete guide to TikTok Custom Audiences

TikTok is one of the fastest-growing and most-used social media platforms in the world. Its users are keen to be entertained through short videos, value authenticity, and are highly engaged.  These characteristics make it a…

Lizzie Davey

Lizzie Davey |
10 min read

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Nurturing and conversion

Facebook Lead Generation: How to Create Instant Articles with Newsletter Pre-filled Forms

Wondering how to collect more leads with content marketing in the first-mobile era? Let me share how to solve the…

Gabriel The Architect|
June 05, 2017 |
4 min read

Nurturing and conversion

How to increase your sales with CRM retargeting & Dynamic Custom Audiences

If you want to target the right people on Facebook to sell more products and services, then continue reading. In…

Mark Cirillo|
May 24, 2017 |
4 min read

Nurturing and conversion

Facebook Ads to Messenger: 4 simple ideas to discover if your business needs them

Some advertisers may effortlessly get more conversions through a new tool that Facebook just released: Facebook Ads to Messenger. In…

Gabriel The Architect|
November 23, 2016 |
4 min read

Nurturing and conversion

How to boost sales calls, demos and test drives using Facebook Lead Generation Ads

Facebook Lead Generation Ads have been released just a few months ago, but they’re already showing great results for…

Michele Serrazanetti|
October 20, 2016 |
5 min read

Nurturing and conversion

Grow your e-commerce Mailing List with Lead Ads and Coupons

E-commerce is an easy but complex subject. It is easy because – thanks to the internet power – you…

Michele Serrazanetti|
October 01, 2016 |
5 min read

Nurturing and conversion

I bet 1000$ that you never used these 6 retargeting campaigns

Retargeting campaigns are the go-to strategy for every marketer who’s investing in Facebook ads. Sure, Facebook targeting options are…

Michele Serrazanetti|
September 25, 2016 |
5 min read

Top Articles
from the Blog

tiktok automation

TikTok automation: The best software in 2025

Being the first brand to answer a TikTok lead is the difference between winning and losing the sale. That’s why high-growth teams don’t just “manage” TikTok ads. They orchestrate them…

Marialuisa Aldeghi|
June 27, 2025 |
6 min read

The complete guide to TikTok Custom Audiences

TikTok is one of the fastest-growing and most-used social media platforms in the world. Its users are keen to be entertained through short videos, value authenticity, and are highly…

Lizzie Davey|
June 25, 2025 |
10 min read

server-to-server

How to move past cookies with server-to-server tracking

Cookie-based advertising has changed dramatically over the years, with the use of third-party cookies being phased out in the name of privacy and data protection. This change has forced…

Dario Villi|
June 24, 2025 |
9 min read

TikTok ecommerce: Learn how to drive sales with TikTok

TikTok is no longer just a place where Gen Z dances it out. If you have something to sell, especially to younger audiences, you need to develop a TikTok…

Marialuisa Aldeghi|
June 23, 2025 |
8 min read

Cookieless future: What it is and what to expect

If you visit a website, chances are a familiar pop-up message greets you right away: “By using our site, you agree to our use of cookies to deliver a…

Marialuisa Aldeghi|
June 20, 2025 |
8 min read