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Nurturing and conversion

How to find target audience for your digital marketing agency

Nurturing and conversion

How to find your digital marketing agency’s target audience: A guide

TL;DR Most agencies lose new business because their audience targeting is too vague. A target audience for an agency is a specific combination of firmographic, demographic, behavioral, and psychographic signals. What it is not is a…

Elena Mazaheri

Elena Mazaheri |
7 min read

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instagram ads strategy

Nurturing and conversion

How to build a successful Instagram Ads strategy

With 2 billion global active users, Instagram has become a go-to platform for brands seeking to forge more personal…

Marialuisa Aldeghi|
March 20, 2025 |
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Nurturing and conversion

How to create a successful real estate Facebook marketing strategy

Facebook remains one of the most powerful platforms for real estate marketing, offering realtors access to a vast audience…

Andrew Bailey|
March 18, 2025 |
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LinkedIn Ads Examples

Nurturing and conversion

The best LinkedIn ad examples

LinkedIn is often overlooked as an advertising platform – but it shouldn’t be. It has the potential to kill…

Lizzie Davey|
March 12, 2025 |
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Nurturing and conversion

21 Car dealership event ideas you can use all year long

New customers are challenging to attract, and this is particularly true within the automotive industry. So, how do you…

Luke Ramassa|
March 10, 2025 |
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LinkedIn Matched Audiences

Nurturing and conversion

LinkedIn Matched Audiences: What is it & how to use it

As a leading platform in B2B marketing, LinkedIn offers a suite of advertising tools, including LinkedIn Matched Audiences. This…

Mark Cirillo|
February 10, 2025 |
15 min read

How to build a re-engagement campaign

Nurturing and conversion

How to build a re-engagement campaign for lost sales leads

Few things are more frustrating than nurturing a lead up your sales pipeline, building a relationship, and then seeing…

Mark Cirillo|
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Top Articles
from the Blog

How to find your digital marketing agency’s target audience: A guide

TL;DR Most agencies lose new business because their audience targeting is too vague. A target audience for an agency is a specific combination of firmographic, demographic, behavioral, and psychographic signals. What…

Elena Mazaheri|
May 18, 2026 |
7 min read

How to set up LinkedIn Events: The complete guide

TL;DR Sync registration data to your CRM automatically using tools like Salesforce or HubSpot. Create a LinkedIn Event from a LinkedIn Page to promote webinars, live streams, or in-person events. Use registration…

Elena Mazaheri|
May 15, 2026 |
12 min read

Marketing automation integration

Marketing automation integration: A guide to connecting your martech stack

TL;DR Marketing automation integration connects your tools so data flows automatically between your CRM, ad platforms, email, and social channels. The highest-impact integration use cases are CRM-to-ads (audience sync), lead sync…

Elena Mazaheri|
May 13, 2026 |
5 min read

The complete guide to Facebook Marketplace for your business

TL;DR Facebook Marketplace helps businesses sell physical products locally or via shipping. Listings are usually free, but shipped orders have Meta selling fees. Sellers must follow Meta’s product, category, and eligibility rules. Good…

Mark Cirillo|
May 11, 2026 |
15 min read

Retargeting automation

Retargeting automation: How to re-engage leads at scale

Most visitors do not convert the first time they land on your website. They browse a product, compare your offer, abandon a form, leave a cart, or download a…

Elena Mazaheri|
May 07, 2026 |
7 min read