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Nurturing and conversion

Nurturing and conversion

First-party vs. third-party data: What’s the difference?

TL;DR Data comes in four types: zero, first, second, and third party, differing in source, reliability, and privacy risk. First party data, collected directly from your own channels, is the most reliable and safest for personalization…

Marco Cirillo

Marco Cirillo |
9 min read

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In this category

Nurturing and conversion

Facebook lead ads: How to follow up with Facebook leads

Meta makes it easy for businesses to generate leads through its lead ads tool. The average click-to-lead conversion rate…

Mark Cirillo|
April 11, 2025 |
14 min read

Lead management examples

Nurturing and conversion

A complete guide to lead management (with strategies and examples)

Leads are the lifeblood of every business, and the generation of these integral players is typically the primary focus…

Hephzy Asaolu|
March 26, 2025 |
19 min read

instagram ads strategy

Nurturing and conversion

How to build a successful Instagram Ads strategy

With 2 billion global active users, Instagram has become a go-to platform for brands seeking to forge more personal…

Marialuisa Aldeghi|
March 20, 2025 |
4 min read

Nurturing and conversion

How to create a successful real estate Facebook marketing strategy

Facebook remains one of the most powerful platforms for real estate marketing, offering realtors access to a vast audience…

Andrew Bailey|
March 18, 2025 |
4 min read

LinkedIn Ads Examples

Nurturing and conversion

The best LinkedIn ad examples

LinkedIn is often overlooked as an advertising platform – but it shouldn’t be. It has the potential to kill…

Lizzie Davey|
March 12, 2025 |
6 min read

Nurturing and conversion

21 Car dealership event ideas you can use all year long

New customers are challenging to attract, and this is particularly true within the automotive industry. So, how do you…

Luke Ramassa|
March 10, 2025 |
10 min read

Top Articles
from the Blog

How to send Facebook leads to Whatsapp

How to send Facebook leads to WhatsApp

TL;DR WhatsApp gets opened almost instantly, so replying to Facebook leads there beats email or cold calls. You can connect Facebook leads to WhatsApp via the official API, Click-to-WhatsApp ads, or…

Elena Mazaheri|
August 12, 2026 |
6 min read

ActiveCampaign vs. Mailchimp: Which one is right for you?

TL;DR Mailchimp is easier to learn and cheaper for basic email marketing and comes with a free plan and works well if you just need to send newsletters and simple…

Elena Mazaheri|
August 11, 2026 |
5 min read

The complete guide to TikTok advertising (with examples)

TL;DR TikTok ads work best when you want attention, engagement, and discovery fast. The platform gives you several formats, each built for a different goal. Strong performance usually comes from matching the…

Hephzy Asaolu|
August 06, 2026 |
20 min read

Pipedrive crm alternatives

5 Pipedrive alternatives by use case

TL;DR Best Pipedrive alternative for SMBs: Zoho CRM, a huge feature set for a low price, plus a whole business app suite if you need it. Best Pipedrive alternative for startups:…

Elena Mazaheri|
August 05, 2026 |
8 min read

First-party vs. third-party data: What’s the difference?

TL;DR Data comes in four types: zero, first, second, and third party, differing in source, reliability, and privacy risk. First party data, collected directly from your own channels, is the most…

Marco Cirillo|
July 30, 2026 |
9 min read