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Tracking and growth

The complete guide to real estate lead management

Real estate agents, more so than most in other industries, will constantly have leads coming and going. When someone buys a house, they’ll typically stay there for some years.  You get to make money off…

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How to Not Get Sued: Data Privacy Laws Explained

Businesses need consumer information to advertise their services, communicate with prospects, deliver their products, and get proper feedback. But…

Data Resiliency – Cookies and Browser-Based Tracking is Dying

Tracking cookies and browser-based tracking are about to die, and that’s going to cause a huge headache for advertisers.…

The Complete Guide to Marketing ROI

In marketing, every dollar counts. More specifically, how much money is invested vs how much the company gets in…

The Complete Guide to Facebook Audience Insights

Facebook Audience Insight, launched in 2014, is A powerful marketing analytics tool that possesses a wealth of data to…

CCPA Compliant: How To Stay Compliant With California’s Privacy Legislation

The California Consumer Privacy Act has been in the pipeline for years now. After a lengthy drafting process, the…

Facebook Standard Events: The Up-to-date Guide

Facebook Standard Events are a set of codes that are placed on specific pages on a website. The feature allows users…

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CRM for marketing agency

Best CRM for marketing agencies in 2026

Without a proper CRM for marketing agency ops, you cannot meet client expectations, privacy rules, and AI-fueled personalization.  High-performing agencies are consolidating deal flow, client comms, and ad-platform data into…

The complete guide to real estate lead management

Real estate agents, more so than most in other industries, will constantly have leads coming and going. When someone buys a house, they’ll typically stay there for some years.  You…

How to generate Medicare Facebook leads without wasting budget

If you sell Medicare plans, Facebook (Meta) is still one of the fastest, most controllable ways to fill your pipeline with high-intent prospects.  To do that, however, you need to…

A step-by-step guide to Facebook lead ads

It has been a decade since Meta launched Facebook lead ads. A mobile-friendly lead generation tool to maximize online conversion through mobile device ad display optimization.  To leverage its full…

Meta ads best practices to follow in 2026

Advertising on social media can feel like a waste of time if you don’t plan it well. But with an effective strategy in place, Meta ads can help your…