Syncing 10,000 leads/mo? GET A DEMO
SIGN UP FOR FREE

Tracking and growth

B2B lead generation funnel

Tracking and growth

B2B lead generation funnel: Stages, strategies, and metrics

B2B lead gen can be resource-heavy. That’s why having a solid funnel matters even more. A good B2B lead generation funnel gives your team a shared map. It shows where leads come from, what they…

Elena Mazaheri

Elena Mazaheri |
8 min read

Read more

In this category

Tracking and growth

How to build a first-party data strategy

Most brands know data is crucial to the performance of their marketing and sales campaigns. But the demise of…

Lizzie Davey|
September 28, 2022 |
5 min read

Tracking and growth

The Latest Digital Advertising Trends for 2022

The COVID-19 pandemic changed the digital advertising landscape in 2020. It gave marketers the possibility to reach out to…

Hephzy Asaolu|
January 10, 2022 |
9 min read

Tracking and growth

The Complete Guide to Behavioral Marketing (With examples)

In recent years, behavioral marketing has become a game-changer for marketers. In the past, there was not much data…

Hephzy Asaolu|
December 28, 2021 |
15 min read

Tracking and growth

How to Allocate Marketing Budget for Startups in 2022

You’re getting ready for 2022 and you want to have everything in order… but do you know how to…

Marco Cirillo|
December 10, 2021 |
5 min read

Tracking and growth

What is an iPaaS? Everything you need to know

Over the years, as tools become more and more refined to be industry or application-specific, more online tools are…

Zachary McDaniel|
October 22, 2021 |
7 min read

Tracking and growth

The non-technical guide to webhooks (with webhook example)

Nowadays, more and more companies are using Webhook technology in software integration. For this reason, it is not a…

Luke Ramassa|
September 09, 2021 |
7 min read

Top Articles
from the Blog

How to find your digital marketing agency’s target audience: A guide

TL;DR Most agencies lose new business because their audience targeting is too vague. A target audience for an agency is a specific combination of firmographic, demographic, behavioral, and psychographic signals. What…

Elena Mazaheri|
May 18, 2026 |
7 min read

How to set up LinkedIn Events: The complete guide

TL;DR Sync registration data to your CRM automatically using tools like Salesforce or HubSpot. Create a LinkedIn Event from a LinkedIn Page to promote webinars, live streams, or in-person events. Use registration…

Elena Mazaheri|
May 15, 2026 |
12 min read

Marketing automation integration

Marketing automation integration: A guide to connecting your martech stack

TL;DR Marketing automation integration connects your tools so data flows automatically between your CRM, ad platforms, email, and social channels. The highest-impact integration use cases are CRM-to-ads (audience sync), lead sync…

Elena Mazaheri|
May 13, 2026 |
5 min read

The complete guide to Facebook Marketplace for your business

TL;DR Facebook Marketplace helps businesses sell physical products locally or via shipping. Listings are usually free, but shipped orders have Meta selling fees. Sellers must follow Meta’s product, category, and eligibility rules. Good…

Mark Cirillo|
May 11, 2026 |
15 min read

Retargeting automation

Retargeting automation: How to re-engage leads at scale

Most visitors do not convert the first time they land on your website. They browse a product, compare your offer, abandon a form, leave a cart, or download a…

Elena Mazaheri|
May 07, 2026 |
7 min read