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Tracking and growth

Tracking and growth

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted campaigns and smart, up-to-date optimization to squeeze maximum value from every euro you spend. That’s why…

Andrew Bailey

Andrew Bailey |
5 min read

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In this category

Tracking and growth

The non-technical guide to webhooks (with webhook example)

Nowadays, more and more companies are using Webhook technology in software integration. For this reason, it is not a…

Luke Ramassa|
September 09, 2021 |
7 min read

Tracking and growth

How to get the most out of task automation

In the business world, there are many things you have to keep track of. Your day can get very…

Zachary McDaniel|
August 09, 2021 |
8 min read

Tracking and growth

LinkedIn Metrics: What you need to know to get your advertising campaign soaring

With over 575 million users in nearly every country around the world, LinkedIn is the world’s most premium B2B…

Zachary McDaniel|
December 14, 2020 |
7 min read

Tracking and growth

Privacy Shield Invalidation: What Is It and How To Avoid It

In mid-July of this year, the European Union Court of Justice (CJEU) rendered the EU-US Privacy Shield invalid. It…

Sam Bocetta|
December 10, 2020 |
4 min read

Tracking and growth

How much do Instagram Ads cost? A complete guide to optimize your ad spend

As the photo-publishing social network Instagram continues to grow popular, with over a billion monthly active users on the…

Dario Villi|
November 16, 2020 |
14 min read

Tracking and growth

How to Not Get Sued: Data Privacy Laws Explained

Businesses need consumer information to advertise their services, communicate with prospects, deliver their products, and get proper feedback. But…

Zachary McDaniel|
October 13, 2020 |
7 min read

Top Articles
from the Blog

The complete guide to Facebook Marketplace for your business

The worldwide presence of Facebook from Meta as a commercial platform has made it the go-to platform for marketers. With most of them wanting to boost their brands’ conversions…

Mark Cirillo|
December 03, 2025 |
14 min read

LinkedIn Pipedrive integrations

Best LinkedIn–Pipedrive integrations by LeadsBridge (and how to use them)

LinkedIn is where you can find your best B2B leads. But your sales team is using a contact management system. So connecting the two platforms is a must.  Pipedrive offers…

Elena Mazaheri|
December 02, 2025 |
5 min read

Custom CRM: Pros and cons of in-house vs. ready-made CRM software

Nowadays, all businesses need a CRM to run their marketing and sales operations properly.  CRMs help you track leads through the funnel, prioritize follow-ups, measure performance, and double down on…

Marialuisa Aldeghi|
November 28, 2025 |
7 min read

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted campaigns and smart, up-to-date optimization to squeeze maximum value from…

Andrew Bailey|
November 26, 2025 |
5 min read

Creating LinkedIn Ads: Anatomy of a LinkedIn ad

LinkedIn is not the cheapest ad platform. CPCs and CPMs are usually higher than Facebook, Instagram, or Google Display. But if you sell to professionals or B2B companies, it…

Haley Osborne|
November 25, 2025 |
9 min read