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Tracking and growth

How to check Facebook Conversions API events: A step-by-step guide

Running Meta ads without tracking your server events can be the reason you are not getting enough from your ad budget. You want your events to appear in Events Manager in a clean, deduplicated format.…

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The Complete Guide to Facebook Audience Insights

Facebook Audience Insight, launched in 2014, is A powerful marketing analytics tool that possesses a wealth of data to…

CCPA Compliant: How To Stay Compliant With California’s Privacy Legislation

The California Consumer Privacy Act has been in the pipeline for years now. After a lengthy drafting process, the…

Facebook Standard Events: The Up-to-date Guide

Facebook Standard Events are a set of codes that are placed on specific pages on a website. The feature allows users…

Understanding the challenges of Data-Driven Marketing to prepare for 2020

Businesses are moving towards data-driven marketing to help them make better decisions, align their marketing strategies with consumer behavior…

All you need to know about Google AMP Pages with Examples to Learn from

Optimizing your mobile page is non-negotiable. This is because 80% of shoppers use smartphones during physical shopping and a…

YouTube SEO: How to effectively rank your videos on Google & YouTube

Video marketing is becoming a necessity for businesses in this 21st century. This is because it connects businesses with…

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How to check Facebook Conversions API events: A step-by-step guide

Running Meta ads without tracking your server events can be the reason you are not getting enough from your ad budget. You want your events to appear in Events Manager…

digital marketing lead generation strategy

5 Effective digital marketing lead generation strategies for 2026

Lead generation is a system. You either have it or you don’t. You can, however, build the system well, and your pipeline grows on schedule. But that requires a lead…

How to receive Facebook leads email notifications for instant follow-up

Facebook lead ads is a valuable tool for B2B and B2C businesses. They help gather lead information rather than solely promoting quick sales. However, the true value lies in how…

How to implement marketing automation: A step-by-step guide

Marketing automation is more of a strategy than a few bunched-up tasks and tools. When done right, it shortens sales cycles and makes every campaign work better.  But how long…

best AI lead generation tools

The best AI lead generation tools in 2026

You don’t need more leads. Instead, you need the right kind of leads, even if that means generating fewer leads. This very concept is one reason that AI lead generation…