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Tracking and growth

Facebook lead management

Tracking and growth

Facebook lead management: Benefits and more

TL;DR Facebook lead management means capturing leads from your ads, getting them into your CRM fast, and following up before they go cold. Meta deletes lead data after 90 days. If you never synced it, it…

Elena Mazaheri

Elena Mazaheri |
8 min read

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In this category

Tracking and growth

What is an iPaaS? Everything you need to know

Over the years, as tools become more and more refined to be industry or application-specific, more online tools are…

Luke Ramassa|
October 22, 2021 |
7 min read

Tracking and growth

The non-technical guide to webhooks (with webhook example)

Nowadays, more and more companies are using Webhook technology in software integration. For this reason, it is not a…

Luke Ramassa|
September 09, 2021 |
7 min read

Tracking and growth

How to get the most out of task automation

In the business world, there are many things you have to keep track of. Your day can get very…

Luke Ramassa|
August 09, 2021 |
9 min read

Tracking and growth

LinkedIn Metrics: What you need to know to get your advertising campaign soaring

With over 575 million users in nearly every country around the world, LinkedIn is the world’s most premium B2B…

Luke Ramassa|
December 14, 2020 |
7 min read

Tracking and growth

Privacy Shield Invalidation: What Is It and How To Avoid It

In mid-July of this year, the European Union Court of Justice (CJEU) rendered the EU-US Privacy Shield invalid. It…

Sam Bocetta|
December 10, 2020 |
4 min read

Tracking and growth

How much do Instagram Ads cost? A complete guide to optimize your ad spend

As the photo-publishing social network Instagram continues to grow popular, with over a billion monthly active users on the…

Dario Villi|
November 16, 2020 |
14 min read

Top Articles
from the Blog

Google Ads Salesforce® integration: 5 ways to connect

TL;DR Google Ads is good for getting clicks and form fills. You need Salesforce® to see where the deals are. By connecting the two, you get to know which ads…

Elena Mazaheri|
October 06, 2026 |
8 min read

Best Facebook Lead Ads integrations

The best Facebook lead ads CRM integrations for your marketing campaigns

TL;DR Meta only stores your leads for 90 days. After that they’re gone, so you either export them regularly or sync them automatically. Speed matters more than the CRM you pick.…

Mark Cirillo|
September 29, 2026 |
17 min read

The 6 best webinar software platforms for 2026

TL;DR Zoom Webinars is the safest pick for large live events, but it is a broadcasting tool, not a marketing one. Demio fits marketing teams that measure webinars by leads. GoTo Webinar…

Elena Mazaheri|
September 24, 2026 |
8 min read

Facebook lead management: Benefits and more

TL;DR Facebook lead management means capturing leads from your ads, getting them into your CRM fast, and following up before they go cold. Meta deletes lead data after 90 days. If…

Elena Mazaheri|
September 22, 2026 |
8 min read

google ads best practices 2023

Google Ads best practices to level up your advertising game

TL;DR Feed Google better data. First-party lists, conversion tracking, and consent work only when set up correctly. Let automation work, including setting smart bidding, broad match, and Performance Max. Keep ads tight…

Lizzie Davey|
September 18, 2026 |
16 min read