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Tracking and growth

The perfect Google Ads campaign structure

Tracking and growth

The perfect Google Ads campaign structure: A guide for 2025

When it comes to pay-per-click (PPC) advertising with Google Ads, many factors determine the success of your campaigns.One of them is your Google Ads campaign structure. A well-designed structure ensures your ad shows up…

Britney Steele

Britney Steele |
7 min read

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In this category

Conversion rate optimization best practices

Tracking and growth

Seven Conversion rate optimization best practices to follow in 2024

If we take a genuine, more honest approach, we can indeed say that driving conversions on your website is…

Mika Kankaras|
November 01, 2024 |
7 min read

How much does TikTok Ads cost?

Tracking and growth

How much does it cost to advertise on TikTok?

Social media advertising is one of the quickest and most efficient ways to reach a targeted audience. From raising…

Andrew Bailey|
October 29, 2024 |
9 min read

How to increase ROAS on Facebook Ads

Tracking and growth

How to increase ROAS on Facebook ads

The high competition level makes advertising on Facebook easier said than done. So the question is, how can you…

Elena Mazaheri|
October 25, 2024 |
7 min read

Tracking and growth

The complete guide to Facebook ads conversion tracking

There’s a lot of effort that goes into making a marketing campaign. But even after you’ve started the campaign…

Elena Mazaheri|
October 18, 2024 |
7 min read

Tracking and growth

What is a lead scoring model and how to build it: A complete guide

Effective lead management is at the core of successful marketing and sales strategies. A lead scoring model is one…

Andrew Bailey|
September 26, 2024 |
4 min read

How much should I spend on Facebook Ads? A guide for SMB

Tracking and growth

How much should I spend on Facebook ads? Everything you need to know!

Facebook ads can reach millions of people, and quickly. However, running an ad campaign on Facebook takes more than…

Elena Mazaheri|
September 25, 2024 |
6 min read

Top Articles
from the Blog

travel agency ads

The best travel agency ads to get inspired by

At first glance, it would seem easy to get users to click on an ad for a travel agency that promised easy access to gorgeous white sand beaches and…

Ana Gotter|
February 14, 2025 |
8 min read

Facebook Ads Funnel

How to create a Facebook ads funnel that converts

There’s no doubt about the advantages Facebook ads can have for many businesses and how they reach their target audience. However, their success varies widely from one company to…

Elena Mazaheri|
February 12, 2025 |
10 min read

LinkedIn Matched Audiences: What is it & how to use it

As a leading platform in B2B marketing, LinkedIn offers a suite of advertising tools, including LinkedIn Matched Audiences. This tool allows businesses to build audiences, upload a list of…

Mark Cirillo|
February 10, 2025 |
15 min read

The perfect Google Ads campaign structure

The perfect Google Ads campaign structure: A guide for 2025

When it comes to pay-per-click (PPC) advertising with Google Ads, many factors determine the success of your campaigns.One of them is your Google Ads campaign structure. A well-designed structure…

Britney Steele|
February 07, 2025 |
7 min read

The complete guide to B2B data enrichment

High-quality data isn’t just a luxury—it’s a necessity. Accurate, complete, and up-to-date information serves as the backbone of successful decision-making, enabling teams to craft personalized outreach and drive meaningful…

Andrew Bailey|
February 05, 2025 |
6 min read