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Tracking and growth

Tracking and growth

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted campaigns and smart, up-to-date optimization to squeeze maximum value from every euro you spend. That’s why…

Andrew Bailey

Andrew Bailey |
5 min read

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In this category

Tracking and growth

Best 4 apps for business owners: save time & boost productivity

Being a business owner is no monkey business so why not use the best apps for business owners to…

Susana Mora Di Mare|
August 11, 2018 |
5 min read

Tracking and growth

How to make a startup successful with few marketing automation tricks

Many small business owners are looking for ways to make their startup successful. Startups fail not because they do…

Luke Ramassa|
July 30, 2018 |
5 min read

Tracking and growth

All You Need To Know About Google’s Responsive Search Ads

As part of their relentless quest for innovation, 2018 saw Google introduce a beta version of their latest ad…

Luke Ramassa|
July 12, 2018 |
5 min read

Tracking and growth

14 essentials productivity tips for CEO time management

A CEO?s job is to lead and determine the direction in which the company will go, they usually have…

Susana Mora Di Mare|
June 26, 2018 |
5 min read

Tracking and growth

How to track REAL channels conversion on Google Analytics with a funnel analysis

In the world of digital marketing, traffic figures are integral to your hopes of converted sales. However, if you…

Mark Cirillo|
June 21, 2018 |
5 min read

Tracking and growth

5 Google Adwords Tips and Explained Tricks to Maximise your ROI

The goal of every Google AdWords advertiser is to maximise their ROI by increasing conversion rate and reducing the…

Mark Cirillo|
May 21, 2018 |
5 min read

Top Articles
from the Blog

The complete guide to Facebook Marketplace for your business

The worldwide presence of Facebook from Meta as a commercial platform has made it the go-to platform for marketers. With most of them wanting to boost their brands’ conversions…

Mark Cirillo|
December 03, 2025 |
14 min read

LinkedIn Pipedrive integrations

Best LinkedIn–Pipedrive integrations by LeadsBridge (and how to use them)

LinkedIn is where you can find your best B2B leads. But your sales team is using a contact management system. So connecting the two platforms is a must.  Pipedrive offers…

Elena Mazaheri|
December 02, 2025 |
5 min read

Custom CRM: Pros and cons of in-house vs. ready-made CRM software

Nowadays, all businesses need a CRM to run their marketing and sales operations properly.  CRMs help you track leads through the funnel, prioritize follow-ups, measure performance, and double down on…

Marialuisa Aldeghi|
November 28, 2025 |
7 min read

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted campaigns and smart, up-to-date optimization to squeeze maximum value from…

Andrew Bailey|
November 26, 2025 |
5 min read

Creating LinkedIn Ads: Anatomy of a LinkedIn ad

LinkedIn is not the cheapest ad platform. CPCs and CPMs are usually higher than Facebook, Instagram, or Google Display. But if you sell to professionals or B2B companies, it…

Haley Osborne|
November 25, 2025 |
9 min read