Tracking and growth

How to install a Facebook Pixel: Everything you need to know

Facebook Ads are a powerful tool for reaching new audiences. But, to serve the right ads at the right time, you need to know who’s doing what on your site. The Meta Pixel (previously the…

Lizzie Davey |
6 min read

Tracking and growth

Google Ads: Best practices for 2024

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there is…

Lizzie Davey|
February 23, 2024 |
9 min read

Tracking and growth

The latest social media trends for 2024

From its humble beginning in the early 2000s, social media has progressed into one of the most vital aspects…

Lizzie Davey|
February 19, 2024 |
15 min read

Tracking and growth

The complete guide to CRM data enrichment

In today’s fast-paced digital world, effective customer data management is essential for the success of any business. With the…

Andrew Bailey|
February 05, 2024 |
5 min read

Tracking and growth

Everything you need to know about TikTok Conversion API

TikTok has quickly become one of the most popular social media platforms in the world, boasting over 1 billion…

Marialuisa Aldeghi|
January 25, 2024 |
5 min read

Tracking and growth

The perfect Google Ads campaign structure: a guide for 2024

When it comes to pay-per-click (PPC) advertising with Google Ads, many factors determine the success of your campaigns. One of…

Britney Steele|
January 17, 2024 |
6 min read

Tracking and growth

How to increase ROAS on Facebook Ads

Statistics show that 72.5% of Facebook’s monthly active users can be monetized through advertising. And considering the platform’s massive…

Elena Mazaheri|
December 13, 2023 |
5 min read

Tracking and growth

How to install a Facebook Pixel: Everything you need to know