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Tracking and growth

Tracking and growth

The best Facebook trends to consider in 2025

Facebook continues to be one of the most powerful platforms for marketers, with billions of active users and a robust advertising ecosystem. However, as consumer behavior evolves and Meta updates its platform, staying ahead…

Andrew Bailey

Andrew Bailey |
3 min read

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In this category

Tracking and growth

Cookieless tracking: The potential impact on the world of advertising

Tracking cookies is a vital part of advertising. It’s really not a secret at this point. However, understanding what…

Elena Mazaheri|
December 11, 2023 |
13 min read

server-to-server tracking

Tracking and growth

How to move past cookies with server-to-server tracking

Cookie-based advertising has changed dramatically over the years, with the use of third-party cookies being phased out in the…

Dario Villi|
December 04, 2023 |
9 min read

Facebook Pixel and iOS14

Tracking and growth

Facebook Pixel and iOS 14: Updates, and what you should expect

Apple changed its iOS 14 data tracking permissions back in January of 2021 and has gradually implemented new updates…

Zachary McDaniel|
November 27, 2023 |
9 min read

Tracking and growth

The ultimate Google Ads optimization checklist

If you’re an advertiser running campaigns on Google Ads, you know that optimizing your ad campaigns is critical for…

Andrew Bailey|
October 31, 2023 |
5 min read

healthcare marketing automation

Tracking and growth

Healthcare marketing automation: The ultimate checklist

Effective marketing is crucial in the healthcare industry. It allows healthcare providers to engage with patients, increase brand awareness,…

Marialuisa Aldeghi|
October 23, 2023 |
6 min read

Tracking and growth

How to set up a LinkedIn Insight Tag

In today’s fast-changing world of digital marketing, it is essential for marketers to stay ahead of the curve. One…

Andrew Bailey|
September 28, 2023 |
4 min read

Top Articles
from the Blog

how to advertise car dealership on facebook

How to advertise your car dealership on Facebook

Want to know how to sell more cars online? Facebook’s Marketplace might be the solution you are looking for. Most car shoppers in the US planning to purchase a vehicle…

Elena Mazaheri|
March 28, 2025 |
16 min read

Lead management examples

A complete guide to lead management (with strategies and examples)

Leads are the lifeblood of every business, and the generation of these integral players is typically the primary focus when deciding which tactics to bring into action. Of course,…

Hephzy Asaolu|
March 26, 2025 |
18 min read

The best Facebook trends to consider in 2025

Facebook continues to be one of the most powerful platforms for marketers, with billions of active users and a robust advertising ecosystem. However, as consumer behavior evolves and Meta…

Andrew Bailey|
March 25, 2025 |
3 min read

How to generate leads on Facebook

How to generate leads on Facebook: Tips & best practices

Meta creates technologies that bring people together and support business growth. Meta’s machine learning is already shaping your ads. But knowing how to leverage its signal marketing tools can…

Elena Mazaheri|
March 24, 2025 |
10 min read

How to run Facebook ads for clients: The ultimate guide for agencies & freelancers

Running Facebook ads for a client is often one of the first big projects freelancers and new agencies take on. This kind of project can be very rewarding, both…

Elena Mazaheri|
March 21, 2025 |
9 min read