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Tracking and growth

The complete guide to real estate lead management

Real estate agents, more so than most in other industries, will constantly have leads coming and going. When someone buys a house, they’ll typically stay there for some years.  You get to make money off…

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Predictive HR analytics

Predictive HR analytics: How to use it for business decision-making

You already know the power of data when it comes to your business. More specifically, you know that the…

What is Data Orchestration? Benefits and more

As businesses grow, there’s always a surge of contact information they need to track.  You’ve got leads in your Facebook…

Sales call tracking

How Sales Call Tracking Can Enhance Personalization in Lead Generation

Depending on the size of your business, there’s a good chance that you make and receive many phone calls…

Marketing attribution model

What’s a marketing attribution model & how to measure offline events

Today’s marketing landscape has expanded more than ever. This includes how we conduct our business and meet the customers’…

Small business automation

The complete guide to small business automation

In the digital age, the ability to streamline processes, enhance efficiency, and reduce human error through automation is no…

Call center automation guide

Call Center Automation: A Guide to Improving Customer Service

We’ve all been there, trying to phone a company’s call center to sort out an issue or ask a…

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from the Blog

CRM for marketing agency

Best CRM for marketing agencies in 2026

Without a proper CRM for marketing agency ops, you cannot meet client expectations, privacy rules, and AI-fueled personalization.  High-performing agencies are consolidating deal flow, client comms, and ad-platform data into…

The complete guide to real estate lead management

Real estate agents, more so than most in other industries, will constantly have leads coming and going. When someone buys a house, they’ll typically stay there for some years.  You…

How to generate Medicare Facebook leads without wasting budget

If you sell Medicare plans, Facebook (Meta) is still one of the fastest, most controllable ways to fill your pipeline with high-intent prospects.  To do that, however, you need to…

A step-by-step guide to Facebook lead ads

It has been a decade since Meta launched Facebook lead ads. A mobile-friendly lead generation tool to maximize online conversion through mobile device ad display optimization.  To leverage its full…

Meta ads best practices to follow in 2026

Advertising on social media can feel like a waste of time if you don’t plan it well. But with an effective strategy in place, Meta ads can help your…