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Tracking and growth

tiktok automation

Tracking and growth

TikTok automation: The best software in 2025

Being the first brand to answer a TikTok lead is the difference between winning and losing the sale. That’s why high-growth teams don’t just “manage” TikTok ads. They orchestrate them with automation that closes the…

Marialuisa Aldeghi

Marialuisa Aldeghi |
6 min read

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In this category

Tracking and growth

Cookieless tracking: The potential impact on the world of advertising

Tracking cookies is a vital part of advertising. It’s really not a secret at this point. However, understanding what…

Elena Mazaheri|
December 11, 2023 |
13 min read

Facebook Pixel and iOS14

Tracking and growth

Facebook Pixel and iOS 14: Updates, and what you should expect

Apple changed its iOS 14 data tracking permissions back in January of 2021 and has gradually implemented new updates…

Zachary McDaniel|
November 27, 2023 |
9 min read

Tracking and growth

The ultimate Google Ads optimization checklist

If you’re an advertiser running campaigns on Google Ads, you know that optimizing your ad campaigns is critical for…

Andrew Bailey|
October 31, 2023 |
5 min read

healthcare marketing automation

Tracking and growth

Healthcare marketing automation: The ultimate checklist

Effective marketing is crucial in the healthcare industry. It allows healthcare providers to engage with patients, increase brand awareness,…

Marialuisa Aldeghi|
October 23, 2023 |
6 min read

Tracking and growth

How to set up a LinkedIn Insight Tag

In today’s fast-changing world of digital marketing, it is essential for marketers to stay ahead of the curve. One…

Andrew Bailey|
September 28, 2023 |
4 min read

Tracking and growth

ROAS Formula: how to calculate it and apply to your business

Digital advertising provides exposure for products and services. It is a great way for businesses to not only drive…

Hephzy Asaolu|
July 07, 2023 |
13 min read

Top Articles
from the Blog

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to manage the lead data as it comes in and manage…

Mark Cirillo|
July 02, 2025 |
15 min read

tiktok automation

TikTok automation: The best software in 2025

Being the first brand to answer a TikTok lead is the difference between winning and losing the sale. That’s why high-growth teams don’t just “manage” TikTok ads. They orchestrate them…

Marialuisa Aldeghi|
June 27, 2025 |
6 min read

The complete guide to TikTok Custom Audiences

TikTok is one of the fastest-growing and most-used social media platforms in the world. Its users are keen to be entertained through short videos, value authenticity, and are highly…

Lizzie Davey|
June 25, 2025 |
10 min read

server-to-server

How to move past cookies with server-to-server tracking

Cookie-based advertising has changed dramatically over the years, with the use of third-party cookies being phased out in the name of privacy and data protection. This change has forced…

Dario Villi|
June 24, 2025 |
9 min read

TikTok ecommerce: Learn how to drive sales with TikTok

TikTok is no longer just a place where Gen Z dances it out. If you have something to sell, especially to younger audiences, you need to develop a TikTok…

Marialuisa Aldeghi|
June 23, 2025 |
8 min read