Are you finding it hard to generate real estate agent leads for your business? If your answer is yes, then it is probably because you don’t know how to promote your real estate business effectively. Promoting your real estate business is everything. It takes more than a website and social media profiles to attract, engage and convert prospects to leads.
Before starting with the reading our post, do you know that here at Leadsbridge we’re helping thousands of real estate agencies to generate high qualified leads with Facebook? Curious to know how we are making the difference in the real estate industry? check out here.
So back to our article let me explain to you an effective strategy you can use to promote your real estate agent business.
Are you ready?
The strategy is known as reviews. Yes, online reviews.
It is an excellent strategy to generate leads for your real estate agent. The truth is, clients value online reviews. This is why over 60% of home buyers choose a realtor based on online reviews.
Not still convinced that you need reviews to generate real estate agent leads? Read the benefits of online reviews below:
- Using reviews to promote your real estate business help you generate sales. The truth is, reviews produce an average of 18% uplift in sales. A study carried out by invesp revealed that customers will spend more if your business is well reviewed.
Where can you get as much as a 31% increase in revenue?
- Using reviews to promote your real estate business helps you to get customers that are in the buying mood. People who search for reviews are already thinking of buying/selling. It means you don’t have to do much to convince them to do business with your real estate agency business. Customers who view user-generated content show a 133% higher conversion rate.
- Using reviews to promote your real estate business increases your search engine ranking. The truth is, reviews contribute to 10% of the Google SERP ranking.
- Using reviews to promote your real estate business increases your click-through rate. According to stats from Distilled, the rich snippets can mean a 10-20% increase in click-through rate. Again, Google reported that ‘business listings that had at least 3+ star reviews ‘ took 41 out of 47 clicks.
- Using reviews to promote your real estate business helps to build your brand. It helps more people to get to know your brand.
With the benefits of online reviews enumerated above, it is sure you are convinced about the importance of online reviews. It is time to look at how you can generate online reviews to promote your real estate estate business.
Let’s get started.
How to get client reviews to build your real estate agent leads?
Using online reviews to generate real estate agent leads is not as difficult as you think. Below are five tips to get you started:
1. Promoting real estate business with reviews: Give your prospects different platforms to review your business
The first thing you need to do when promoting your real estate business with reviews is to give your prospects the option of reviewing your real estate business on other platforms. What most real estate business does is to ask clients to write reviews on their website. Don’t limit your customers to giving you review only on your website. The thing is, there are several real estate review websites on the internet.
So, how do you know which review website to use in promoting your real estate business?
Actually, there are three big review websites on the internet. They are Google, Facebook, and Yelp.
Check out their stats below:
From the review sites listed above, you can use Google My Business, Facebook, and Yelp for reviews to promote your real estate business. These three are good for any business. In fact, about 83% of service-related industries are using Google, Yelp, and Facebook to promote their businesses.
Apart from the big three, you can also use Zillow, Trulia, Realtor.com, Angie’s list and Google local to promote your real estate business.
The second way to get clients to write reviews you can use to promote your real estate business is to ask for a review.
2. Promoting real estate business with reviews: Ask for a review
Another way to get reviews for your real estate business is to ask your clients for a review. Although it may sound awkward, it’s really easy. It’s as easy as asking a close friend to lend you a book to read. One easy way to ask for review that will help to promote your real estate business is to send a personalized email asking for feedback after they have done business with you. You can add the link to the review website in the email. This makes it easy for your prospect to access the website.
For example, online review website like Zillow have custom links you can send to customers to give you review. Yelp does not allow links but you can suggest it in a conversion.
A good tool that makes this process a lot easier is BoomTown.
It is a real estate software that has a functionality that allows agents to set an Action Plan and set “Send review request” as a follow-up task in closing workflows. It is a great tool that help you to generate reviews for your real estate agent business.
The third way to get clients to write reviews you can use to promote your real estate business is to give your customers incentives for writing reviews.
3. Promoting real estate business with reviews: Give your customers incentives for writing reviews
The third way you can get your customers to write online reviews to promote your real estate business is to give them incentives. However, this does not mean you should force your customers to leave a positive review. Allow them to write whatever they feel about your business. Offering an incentive will increase customer experience. If they are happy with your services, they will give you a positive review. The incentive can be a discount coupon or a chance to win a price.
The fourth way to get clients to write reviews you can use to promote your real estate business is to use surveys to get customers’ feedback.
4. Promoting real estate business with reviews: Use surveys to get customers feedback
Using a survey is a good strategy to get customers to write reviews on your services. The fact is, many customers are lazy to write reviews. It is possible; they are not good at typing or they lack words to use. You can help them out by displaying a survey on your website or social media platform. A lot of businesses are using it to generate authentic reviews from their customers.
There are several survey websites you can use such as SurveyMonkey, SurveyGizmo, Zoho Survey, SoGo Survey and SurveyPlanet. These websites are easy to use. You can also integrate your survey links with your email campaigns or social media marketing strategies. However, you would want to make the survey questions short so as not to discouraged from filling it. Make it as concise as possible.
The fifth way to get clients to write reviews you can use to promote your real estate business is to encourage customers to add pictures to their online review.
5. Promoting real estate business with reviews: Encourage customers to add pictures to their online review
The fifth way you can generate online reviews to promote your real estate business is to encourage your customers to add their pictures to their online review. There is a popular quote that says “a picture is worth more than a thousand words“. Adding pictures to online reviews will make it more authentic and readers will relate more to it. One reason Facebook and Yelp are good for online reviews is that they use photos of the reviewers. Of course, when signing up for Facebook, you need a picture to add to it. Likewise, Yelp users also register with photos. It makes the reviews more authentic.
Online review is one of the best ways to generate real estate agent leads. The best thing about reviews is that it does not cost you anything. You need not purchase it. All you need do is to create a favorable environment for clients to happily write a review on your services. Following the tips above will enable you to generate more real estate agent leads for your business.
Have you tried any of the tips above to generate leads for your real estate agent business? Share with us in the comment section below.