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Tracking and growth

Lead lifecycle management and automation: The complete guide

Lead lifecycle management, like many marketing ideas, is always changing. Different teams often define and use it in different ways. So how can you best identify, track, engage, and analyze leads to grow sales? One…

Elena Mazaheri

Elena Mazaheri |
7 min read

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Latest

Lead acquisition

Facebook lead generation for real estate: The complete guide

Facebook has become a game-changing platform for real estate professionals, offering unparalleled opportunities to connect with potential buyers and…

Andrew Bailey|
August 06, 2025 |
5 min read

Facebook ad rules

Tracking and growth

Understanding Facebook ad rules: A complete guide

When you know the rules, you cut wasted time, prevent delivery issues, and protect your ad accounts from flags…

Elena Mazaheri|
August 05, 2025 |
4 min read

google ads

Tracking and growth

Google Ads’ costs: Understanding Google Ads pricing

Google Ads is Google’s pay-per-click (PPC) online advertising platform. Via the Display Network and Google’s AdSense program, advertisers place…

Hephzy Asaolu|
July 30, 2025 |
9 min read

typeform integrations

Tools and Integrations

Typeform integrations to boost lead generation

Forms are one of the most important touchpoints between a brand and its audience. Why brands use them can…

Charlotte Odwyer|
July 29, 2025 |
7 min read

Tracking and growth

How to automate your email marketing workflow

Unlike running email marketing campaigns manually, email automation can streamline your communication with your subscribers.  Most marketers use automation software…

Elena Mazaheri|
July 28, 2025 |
7 min read

The best linkedin crm integrations

Tools and Integrations

Best LinkedIn CRM integrations for your ad campaigns

LinkedIn initially started as a networking website for professionals. However, it’s now used to promote businesses, share industry thought…

Mark Cirillo|
July 25, 2025 |
8 min read

Top Articles
from the Blog

lead lifecycle management

Lead lifecycle management and automation: The complete guide

Lead lifecycle management, like many marketing ideas, is always changing. Different teams often define and use it in different ways. So how can you best identify, track, engage, and analyze…

Elena Mazaheri|
November 20, 2025 |
7 min read

Benefits of Google Ads: 5 reasons why you should use it

Google processes around 8.5 billion searches every day.  Most of those searches are from people trying to solve a problem, compare options, or buy something.  That’s the real benefit of advertising…

Elena Mazaheri|
November 19, 2025 |
5 min read

12 Best presentation apps and 9 AI tools for 2026

More than the idea itself, winning a pitch is about how you package it. That’s why having a sharp and well-built deck is non-negotiable. You need to know what to…

Mark Cirillo|
November 18, 2025 |
14 min read

travel agency ads

The best travel agency ads to get inspired by

At first glance, it would seem easy to get users to click on an ad for a travel agency that promised easy access to gorgeous white sand beaches and…

Ana Gotter|
November 17, 2025 |
8 min read

How to build your email list on Facebook and Instagram

Facebook and Instagram are outstanding social media platforms in their own right. They’ve got great reach, and gaining followers on the platform can be exceptionally beneficial for relationship and…

Ana Gotter|
November 14, 2025 |
11 min read