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Facebook lead management

Tracking and growth

Facebook lead management: Benefits and more

TL;DR Facebook lead management means capturing leads from your ads, getting them into your CRM fast, and following up before they go cold. Meta deletes lead data after 90 days. If you never synced it, it…

Elena Mazaheri

Elena Mazaheri |
8 min read

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Latest

google ads vs facebook ads for small businesses

Tools and Integrations

Google Ads vs. Facebook Ads for small businesses: What to choose (and when to use both)

Are you weighing Google Ads vs. Facebook Ads, and want to know what is good for your brand? Google Ads…

Elena Mazaheri|
March 04, 2026 |
6 min read

Education CRM

Nurturing and conversion

The best education CRM tools to consider

Do educational organizations only deal with new leads? No, they handle a ton of information every day. College and university…

Marco Cirillo|
February 24, 2026 |
9 min read

automotive Facebook lead generation ads

Lead acquisition

How to get car buyers from automotive Facebook lead generation ads

Running automotive Facebook lead generation ads doesn’t mean getting ready-to-buy people on demand.  Far from it.  Facebook can generate a ton…

Elena Mazaheri|
February 18, 2026 |
6 min read

best lead generation for contractors

Lead acquisition

Best lead generation for contractors: How to choose tactics that actually get clients

The best lead generation tactics for contractors are a repeatable system to generate leads, respond quickly, book estimates, and…

Elena Mazaheri|
February 13, 2026 |
6 min read

the best realtors lead generation

Lead acquisition

Best lead generation for realtors: How to choose the best strategy

The best lead generation for realtors is a mix of tactics that let you respond quickly, stay in touch…

Elena Mazaheri|
February 11, 2026 |
7 min read

Hubspot alternatives

Tools and Integrations

The best 4 HubSpot alternatives for small businesses

HubSpot and its workflows are popular because it bundles CRM, marketing, and support. But some of its users end…

Elena Mazaheri|
February 05, 2026 |
5 min read

Top Articles
from the Blog

Facebook lead management: Benefits and more

TL;DR Facebook lead management means capturing leads from your ads, getting them into your CRM fast, and following up before they go cold. Meta deletes lead data after 90 days. If…

Elena Mazaheri|
September 22, 2026 |
8 min read

google ads best practices 2023

Google Ads best practices to level up your advertising game

TL;DR Feed Google better data. First-party lists, conversion tracking, and consent work only when set up correctly. Let automation work, including setting smart bidding, broad match, and Performance Max. Keep ads tight…

Lizzie Davey|
September 18, 2026 |
16 min read

Meta event match quality score

Meta event match quality (EMQ): What it is and how to improve it

TL;DR Meta event match quality is a score out of 10 in Meta Events Manager. It tells you how well Meta can match your events to real people on Facebook…

Elena Mazaheri|
September 16, 2026 |
7 min read

tips for selling on Facebook Marketplace

12 Actionable tips for selling on Facebook Marketplace as a business

TL;DR Marketplace buyers are ready to buy, but the platform is full of scams, so your main job is looking trustworthy. Let Meta’s AI draft listings, then add what it misses:…

Elena Mazaheri|
September 14, 2026 |
7 min read

How to use hubspot for real estate

How to use HubSpot for real estate: A guide for agents

TL;DR HubSpot is a general-purpose CRM that doesn’t specialize in real estate, which is a price to pay for its broader appeal that many agents are willing to accept. The free…

Elena Mazaheri|
September 10, 2026 |
6 min read