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google ads best practices 2023

Tracking and growth

Google Ads best practices to level up your advertising game

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there is a new update to get to grips with and the tactics that were successful two…

Lizzie Davey

Lizzie Davey |
11 min read

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Latest

Tools and Integrations

How to use Google Sheets as a CRM

Google Sheets is a robust and easy-to-use online spreadsheet tool that can also work as a customer relationship management…

Elena Mazaheri|
September 12, 2024 |
8 min read

Tracking and growth

Everything you need to know about Facebook Conversions API

In today’s business landscape, advertising is substantially reliant on data. Generally speaking, this data comes from browsers.  New privacy regulations…

Zachary McDaniel|
September 11, 2024 |
17 min read

how to run facebook ads for clients

Tracking and growth

How to run Facebook ads for clients: The ultimate guide for agencies & freelancers

Running Facebook ads for a client is often one of the first big projects freelancers and new agencies take…

Elena Mazaheri|
September 10, 2024 |
7 min read

How to optimize Facebook Ads

Tracking and growth

How to optimize your Facebook ads: The ultimate guide

We know that Facebook is a big deal when it comes to branded content and promotions. However, just because…

Elena Mazaheri|
September 09, 2024 |
5 min read

Lead acquisition

A step-by-step guide to Facebook lead ads

In 2015, Meta launched Facebook lead ads, a mobile-friendly lead generation tool, to maximize online conversion through mobile device…

Mark Cirillo|
September 06, 2024 |
19 min read

Marketing lead qualification

Lead acquisition

Marketing lead qualification: Everything you need to know

Imagine pouring countless hours and resources into nurturing a list of potential customers, only to find that many of…

Mark Cirillo|
September 04, 2024 |
6 min read

Top Articles
from the Blog

google ads best practices 2023

Google Ads best practices to level up your advertising game

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there is a new update to get to grips with and the…

Lizzie Davey|
December 24, 2024 |
11 min read

How to build a re-engagement campaign

How to build a re-engagement campaign for lost sales leads

Few things are more frustrating than nurturing a lead up your sales pipeline, building a relationship, and then seeing them ride off into the sunset without making a purchase.…

Mark Cirillo|
December 23, 2024 |
6 min read

12 best presentation apps for 2025

Successful pitching requires more than just having good ideas and knowing your facts; it also depends on a well-executed pitch deck. Today’s business sphere demands crafting a strong pitch…

Mark Cirillo|
December 20, 2024 |
16 min read

Lead generation for digital marketing agencies: Nine tactics you need to use

Digital marketing agencies are the creative powerhouses behind the successful advertising efforts of many companies across the globe. With a carefully curated and skillful team, these firms ideate and…

Ana Gotter|
December 19, 2024 |
20 min read

snap pixel

How to set up the Snap Pixel: A step-by-step guide

Are you looking to optimize your Snapchat ad campaigns and drive better results? Look no further than Snap Pixel, a powerful tool that can help you track, measure, and…

Marialuisa Aldeghi|
December 18, 2024 |
5 min read