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Nurturing and conversion

First-party vs. third-party data: What’s the difference?

TL;DR Data comes in four types: zero, first, second, and third party, differing in source, reliability, and privacy risk. First party data, collected directly from your own channels, is the most reliable and safest for personalization…

Marco Cirillo

Marco Cirillo |
9 min read

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Latest

google ads strategy for lead generation

Lead acquisition

How to create a Google Ads strategy for lead generation

A strong Google Ads plan can bring in high-quality leads and help your business grow. But leads are not…

Andrew Bailey|
January 14, 2026 |
7 min read

IFTTT alternatives

Tools and Integrations

14 IFTTT alternatives for tool integrations

There is an ever-increasing demand for software that does it all. Anything from managing and automating repetitive tasks, all…

Elena Mazaheri|
January 14, 2026 |
10 min read

digital marketing agency funnel

Nurturing and conversion

A guide to the digital marketing agency funnel

Sales are the goal of every brand’s marketing, and that includes agencies. But getting a customer to buy once…

Elena Mazaheri|
January 12, 2026 |
6 min read

Best Facebook Lead Ads integrations

Tools and Integrations

The best Facebook lead ads CRM integrations for your marketing campaigns

If you decide to manage the data you collect from Facebook campaigns manually, chances are you will not meet…

Mark Cirillo|
January 09, 2026 |
14 min read

How to generate leads on tiktok

Lead acquisition

How to generate leads on TikTok: 10 effective strategies

For a lot of brands, it’s one of the easiest places to get discovered fast. The big win is…

Elena Mazaheri|
January 05, 2026 |
5 min read

Meta instant forms: Examples & how to build them

Lead acquisition

A guide to Meta instant forms: Examples & how to create them

Using instant forms for your Meta lead generation campaigns can make your life easier in a few simple ways.  First,…

Elena Mazaheri|
December 29, 2025 |
14 min read

Top Articles
from the Blog

First-party vs. third-party data: What’s the difference?

TL;DR Data comes in four types: zero, first, second, and third party, differing in source, reliability, and privacy risk. First party data, collected directly from your own channels, is the most…

Marco Cirillo|
July 30, 2026 |
9 min read

facebook real estate

35 quick and easy Real Estate Facebook post ideas

TL;DR Facebook remains the top lead-gen platform for real estate, with strong reach, targeting, and conversion rates. Follow Meta’s best practices: precise targeting, video/carousel formats, consistent posting, and clear property details. The…

Mark Cirillo|
July 28, 2026 |
15 min read

AI lead generation

How to use AI for lead generation

TL;DR AI helps you find and focus on better leads by scoring them based on behavior, so your team spends time on people who are actually likely to buy. You can…

Elena Mazaheri|
July 23, 2026 |
8 min read

Get inspired by these 26 high-converting Facebook lead ads examples

TL;DR Good Facebook lead ads make one clear promise to one audience, back it up fast with proof, and use one easy call to action. Keep the form short, add a…

Hephzy Asaolu|
July 21, 2026 |
16 min read

Meta ads best practices to follow in 2026

TLDR; Ad copy should be short, benefit-focused, personalized, and paired with a strong CTA Creative needs good quality visuals, consistent branding, and proper labeling for UGC or influencer content Lead ads convert…

Elena Mazaheri|
July 17, 2026 |
13 min read