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Marketing automation tools for marketing agencies

Top marketing automation tools for agencies

Marketing agencies do a lot at once.  You need to run ads, collect leads, send follow-ups, track results, and report back to clients. Top marketing automation tools help you handle all that work without doing…

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How to collect high-quality student leads with lead generation ads

Looking for ready-to-subscribe student leads?  Generating leads in higher education is all about getting prospective students interested in your institution.  However,…

Facebook Ads Funnel

How to create a Facebook ads funnel that converts

There’s no doubt about the advantages Facebook ads can have for many businesses in reaching their target audience. However,…

The complete guide to Facebook ads conversion tracking

There’s a lot of effort that goes into making a marketing campaign. But even after you’ve started the campaign…

google ads best practices 2023

Google Ads best practices to level up your advertising game in 2026

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there is…

How to set up LinkedIn Events: The complete guide

LinkedIn is the platform if you want to market to professionals. It’s ideal for all forms of B2B marketing,…

What Are Meta Ads

What are Meta ads? Everything you need to know!

Meta advertising is about promoting ads in different channels and reaching audiences. It focuses on advertising tools, ad placements,…

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from the Blog

Marketing automation tools for marketing agencies

Top marketing automation tools for agencies

Marketing agencies do a lot at once.  You need to run ads, collect leads, send follow-ups, track results, and report back to clients. Top marketing automation tools help you handle…

Facebook business integrations

Facebook business integrations: Everything you need to know

Competition is fierce in the ad world and getting noticed is becoming increasingly difficult. Businesses are tasked with finding new ways to reach their audiences. However, with all the…

Google Ads automation: How it works and how to use it strategically

Are you still hands-on with tweaking your bids, pausing keywords, and rewriting ads? That’s a bit outdated and is probably costing you money and damaging your performance.  Ads automation exists…

google ads vs facebook ads for small businesses

Google Ads vs. Facebook Ads for small businesses: What to choose (and when to use both)

Are you weighing Google Ads vs. Facebook Ads, and want to know what is good for your brand? Google Ads captures demand, which means:  It helps you target the people searching…

First-party vs. third-party data: What’s the difference?

How does a business know which products to sell and at what prices or which marketing channels to use? All of this comes from data.  They can be one) First-party…