Lead Gen Blog

By Hephzy Asaolu | Facebook Ads tips | No Comments | 6th July 2020

One popular challenge common to brick and mortar stores is the inability to measure the impact of online campaigns in their in-store purchases. However, Facebook created a tool that can conveniently solve this problem. It is called the Facebook Offline Conversion tool. The tool practically enables you to tie in-store purchases or offline conversions to online […]

By Dario Villi | Smart Tips for your Business | No Comments | 2nd July 2020

The marketing landscape today is more distributed than ever and the customer journey is made of many steps that cross between both the online and offline world. Companies and customers interact over dozens of different channels, such as email, phone, social media, and in-store interactions, just to name a few. Companies are expected to be […]

By Omar | Smart Tips for your Business | No Comments | 30th June 2020

Many assume webinars are just for “soft” or digital products like SaaS products, courses, or coaching services. And yes, the sales conversion rates for those kinds of products are incredible — as high as 20%. But webinars can be just as powerful for e-commerce.  Think of QVC. Webinars are infomercials on steroids: targeted, interactive, and […]

By Mark Cirillo | Facebook Ads tips | 2 Comments | 29th June 2020

RM retargeting is one of, if not the most effective way that advertisers have found to use their offline data to drive real ROI. Other than that, there are quite a few benefits of using CRM retargeting that many people may not think of right away. It all boils down to targeting your audience by […]

By Hephzy Asaolu | Smart Tips for your Business | No Comments | 22nd June 2020

The fashion business is growing at a rapid rate with an annual growth rate of 9.4%. However, despite rapid growth, many fashion businesses are not growing as they could. The fashion industry is competitive. This makes it difficult to stand out as a fashion brand. Hence, the need to promote your fashion brand using different […]

By Mark Cirillo | Facebook Ads tips | No Comments | 18th June 2020

Facebook introduced Facebook Lead Ads in October 2015. It is an advertising tool businesses can use to generate cheaper ads through mobile ads. The Facebook Lead Ad is great for mobile users because many people now use the mobile to access social media networks. A study revealed that 96% of Facebook users access it on […]

By Zachary McDaniel | Tools review | No Comments | 15th June 2020

As a business, retargeting is pretty vital to the success of your marketing strategy. After all, according to a study done by Criteo, consumers who are retargeted are 43% more likely to convert. That being said, it’s a little more complicated than simply going after users/customers that are already familiar with brands.  There are plenty […]

By Hephzy Asaolu | Guides | No Comments | 11th June 2020

LinkedIn is one of the most popular platforms for generating business leads. This is why 80% of B2B leads generated on social media comes from LinkedIn and 58% of B2B advertisers find LinkedIn advertising to be an effective investment of their budget in terms of ROI. LinkedIn is not resting on its oars. The company […]

By Hephzy Asaolu | Guides | No Comments | 8th June 2020

Facebook is one of the largest social media networks in the world. With over 1.73 billion active users, spending an average of 58.8 minutes daily on the platform, it is a place for businesses to be. With this number, a large percentage of people log into Facebook during the day. With the launch of the […]

By Hephzy Asaolu | Tools review | No Comments | 4th June 2020

Magento is one of the most popular e-commerce platforms online. It ranks 2nd in the list of the most popular e-commerce software. A recent study carried out by BuiltWith revealed that Magento powers 4% of e-commerce websites all over the internet, 7% of the top million websites and 10% (10,000) of the top 100,000 websites. […]

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