Lead Gen Blog

By Zachary McDaniel | Smart Tips for your Business | No Comments | 14th December 2020

With over 575 million users in nearly every country around the world, LinkedIn is the world’s most premium B2B platform. That’s nearly 14% of the population of the planet, all gathered on a single platform. If you’re familiar with LinkedIn, you would understand how the basics work. You connect with colleagues, industry experts, and in […]

By Sam Bocetta | Smart Tips for your Business | No Comments | 10th December 2020

In mid-July of this year, the European Union Court of Justice (CJEU) rendered the EU-US Privacy Shield invalid. It also found that the Privacy Shield’s transfer protocols did not meet the protection level mandated by EU laws. What is the Privacy Shield? In short, it’s an agreement between the United States and the European Union […]

By Hephzy Asaolu | How to Boost Productivity | No Comments | 7th December 2020

A study revealed that more than 6 million home sales occur in the United States every year and 92% of new mortgage borrowers do online research before speaking to a lender. In the same vein, 66% of homebuyers would prefer to handle their mortgages entirely online. This shows there are lots of leads waiting to […]

By Mark Cirillo | Smart Tips for your Business | No Comments | 3rd December 2020

Christmas holiday is a season where people reconnect with friends and family members, eat and share gifts. It is the time for businesses to make more money too. Most retail stores are cashing in on the season and you should too. This is the time to develop Christmas email marketing campaigns that will help you […]

By Hephzy Asaolu | Smart Tips for your Business | No Comments | 30th November 2020

Schools are becoming more competitive because more and more schools are opening. Therefore, you need the best school advertisement ideas to get ahead of the competition. Although there are different education advertisement ideas you can use to attract students and build your brand, educational institutions need aggressive marketing strategies to be effective. This calls for […]

By Mark Cirillo | Smart Tips for your Business | No Comments | 26th November 2020

The Christmas season is just around the corner. It is time to develop effective Christmas advertising ideas for your real estate business. Although it is the holiday season, it doesn’t mean you should stop marketing. The holiday period is a great time to boost your real estate marketing business. A research carried out by Atom Data […]

By Hephzy Asaolu | Guides | No Comments | 23rd November 2020

Webinar marketing is an effective way to connect with a larger online audience and improve your lead generation strategy. In research carried out by the Content Marketing Institute in 2019, 57% of B2B marketers use Webinars. Out of this number, 11% said they used it to convert leads into sales. Also, a survey conducted on […]

By Zachary McDaniel | Smart Tips for your Business | No Comments | 19th November 2020

In the world of marketing and sales, it’s no secret that conversions are king. Conversion optimization is a key focus for most marketing teams around the world, but what exactly does that mean? For some, a conversion is simply a sale. For others, a conversion is simply an action taken by a lead. Whatever your […]

By Dario Villi | Guides | No Comments | 16th November 2020

As the photo-publishing social network Instagram continues to grow popular, with over a billion monthly active users on the platform, advertisers try to make the most of it by sponsoring their products and services. Businesses running ads on Instagram are expected to spend a budget of 8.08 billion by the end of 2020, trying to […]

By Hephzy Asaolu | Guides | No Comments | 12th November 2020

Facebook Marketplace, created in October 2016, is an online marketplace where users can buy and sell new and used products locally. The Facebook Marketplace is used in 70 countries of the world by 800 million people every month to buy or sell products. This makes it a viable platform for marketers to boost conversions and […]

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