Lead Gen Blog

By Mark Cirillo | Facebook Ads tips | No Comments | 18th March 2021

Facebook introduced Facebook Lead Ads in October 2015. It is an advertising tool businesses can use to generate cheaper ads through mobile ads. The Facebook Lead Ad is great for mobile users because many people now use the mobile to access social media networks. A study revealed that 96% of Facebook users access it on […]

By Priscilla Tan | Tools review | No Comments | 15th March 2021

655. That’s the number of customer relationship management (CRM) platforms on G2 alone. Source: G2 The best CRM solutions track client communication and improve sales productivity with the snap of a finger.  But it’s easier said than done.  Searching for an ideal tool in the sea of solutions can take a lot of time.  To […]

By Hephzy Asaolu | Smart Tips for your Business | No Comments | 11th March 2021

Leads are the lifeline of real estate businesses. This is why 60% of real agents search for leads daily. Also, 28% of buyers found their home through a real estate agent. However, it is not easy to engage in real estate lead generation activities online. But thanks to technology, real estate marketing is becoming easier. In […]

By Ana Gotter | Smart Tips for your Business | No Comments | 8th March 2021

The automotive industry is unique compared to most others. When you look at standards for customer journeys and even customer engagement, the data from other industries typically don’t apply here. Unlike most B2C purchases, more research is typically involved, more steps are taken, and the customer journey is longer.  In this post, we’re going to […]

By Zachary McDaniel | Guides | No Comments | 4th March 2021

Advertising is all about timing. You need to reach out at the perfect time, on the ideal platform, and to the right people. It’s an art to say the least, and one that not a whole lot of people have mastered. This is where Facebook Conversions API comes in handy. Facebook Conversions API (or CAPI, […]

By Hephzy Asaolu | Guides | No Comments | 1st March 2021

An estimated 81% of shoppers carry out online research before making purchases and 90% of retail purchases in the U.S. happen offline. However, only 10% of shoppers finalizes the purchase online after researching a product.  To corroborate this fact, The ROBO economy (Research Online, Buy Offline) revealed that 82% of smartphone users consult their phones […]

By Hephzy Asaolu | Guides | No Comments | 25th February 2021

Digital advertising provides exposure for products and services. It is a great way for businesses to not only drive traffic through more clicks on adverts but to increase revenue. This is why worldwide digital ad spending is predicted to reach over $389 billion by 2021.   Source: Statista However, you need to know how effective […]

By Zachary McDaniel | Smart Tips for your Business | No Comments | 22nd February 2021

In the marketing world, any advancement made towards a larger goal should be considered a success. The reality is that many times, marketers, regardless of their experience, focus on the overall goal, and lookover the steps they need to take in order to get there. After all, conversions don’t just happen overnight. We’re all familiar […]

By Hephzy Asaolu | Tools review | No Comments | 18th February 2021

LinkedIn, with its massive 700 million active users is one of the best social media platforms for businesses. It was initially known to be a networking website for professionals, but it has now become a platform of choice to promote businesses, share industry thought leadership posts, and look for jobs. LinkedIn is consistently adding new […]

By Dario Villi | Guides | No Comments | 15th February 2021

  If you are a seasoned marketer, there is a high probability you use Facebook Ads to grow your business. To keep advertising safely on Facebook, you need to know all about GDPR and Facebook. Sure you are wondering what GDPR and Facebook have in common. Before we delve into that, let’s look at the meaning of GDPR. […]

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