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Nurturing and conversion

First-party vs. third-party data: What’s the difference?

TL;DR Data comes in four types: zero, first, second, and third party, differing in source, reliability, and privacy risk. First party data, collected directly from your own channels, is the most reliable and safest for personalization…

Marco Cirillo

Marco Cirillo |
9 min read

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Do Facebook Ads work for small businesses

Nurturing and conversion

Do Facebook ads work for small businesses?

Considering Meta’s massive user base, maintaining a Facebook presence is a must-have strategy for small businesses. Of course, navigating…

Elena Mazaheri|
June 10, 2025 |
10 min read

Tracking and growth

The 2025 guide to LinkedIn Ads Conversion Tracking with LeadsBridge

Imagine launching a LinkedIn ad campaign and knowing exactly which actions—whether a form submission, a purchase, or a phone…

Marialuisa Aldeghi|
June 06, 2025 |
4 min read

Facebook ads best practices

Lead acquisition

Facebook lead generation ads: Best practices to follow in 2025

Before launching any Facebook ads, clearly define your goals and metrics. Without knowing what you need to achieve, it’s…

Elena Mazaheri|
June 06, 2025 |
4 min read

Are Facebook Ads worth it

Nurturing and conversion

Are Facebook ads worth it in 2025? 

Meta offers the most powerful advertising platforms online. With rising costs, tighter targeting, and evolving privacy rules, however, many…

Elena Mazaheri|
June 05, 2025 |
6 min read

tiktok lead generation

Nurturing and conversion

How to master TikTok Lead Generation Ads & get more leads

TikTok lead generation ads have redefined digital advertising by turning short-form video into a powerful performance channel. Brands use…

Marialuisa Aldeghi|
June 04, 2025 |
12 min read

TikTok ad examples

Lead acquisition

Best TikTok Ads examples to follow in 2025

If your brand’s target audience includes anyone between the ages of 13 and 60, you should be on TikTok…

Marialuisa Aldeghi|
June 03, 2025 |
10 min read

Top Articles
from the Blog

First-party vs. third-party data: What’s the difference?

TL;DR Data comes in four types: zero, first, second, and third party, differing in source, reliability, and privacy risk. First party data, collected directly from your own channels, is the most…

Marco Cirillo|
July 30, 2026 |
9 min read

facebook real estate

35 quick and easy Real Estate Facebook post ideas

TL;DR Facebook remains the top lead-gen platform for real estate, with strong reach, targeting, and conversion rates. Follow Meta’s best practices: precise targeting, video/carousel formats, consistent posting, and clear property details. The…

Mark Cirillo|
July 28, 2026 |
15 min read

AI lead generation

How to use AI for lead generation

TL;DR AI helps you find and focus on better leads by scoring them based on behavior, so your team spends time on people who are actually likely to buy. You can…

Elena Mazaheri|
July 23, 2026 |
8 min read

Get inspired by these 26 high-converting Facebook lead ads examples

TL;DR Good Facebook lead ads make one clear promise to one audience, back it up fast with proof, and use one easy call to action. Keep the form short, add a…

Hephzy Asaolu|
July 21, 2026 |
16 min read

Meta ads best practices to follow in 2026

TLDR; Ad copy should be short, benefit-focused, personalized, and paired with a strong CTA Creative needs good quality visuals, consistent branding, and proper labeling for UGC or influencer content Lead ads convert…

Elena Mazaheri|
July 17, 2026 |
13 min read