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facebook ads vs youtube ads

Tools and Integrations

YouTube Ads vs. Facebook Ads: An operator-level comparison

Most businesses know that both sales and marketing are important. Yet, they usually fall out of balance by relying on one over the other. Does your business care more about tribal loyalties? Or does it mainly…

Elena Mazaheri

Elena Mazaheri |
4 min read

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Latest

Lead acquisition

The complete guide to B2B ads: 5 strategies to follow

When it comes to growing a business in the B2B (business-to-business) space, a well-planned advertising strategy is essential. B2B…

Andrew Bailey|
November 26, 2024 |
3 min read

Facebook Ads Audit

Tracking and growth

The ultimate Facebook ads audit checklist

Facebook ad campaigns let you target your audience strategically and create engaging content. But how can you tell if…

Elena Mazaheri|
November 25, 2024 |
6 min read

Conversion Leads Optimization Facebook delivery option

Lead acquisition

A guide to Conversion leads optimization  on Facebook (now Meta conversion leads performance goal)

Lead ads have been a hit since they came out a few years ago. They make it super easy…

Ana Gotter|
November 21, 2024 |
10 min read

Meta instant forms: Examples & how to build them

Lead acquisition

A guide to Meta instant forms: Examples & how to create them

Using instant forms for your Meta lead generation campaigns can make things easier for a few good reasons. For…

Elena Mazaheri|
November 20, 2024 |
8 min read

Nurturing and conversion

Best ideas for Black Friday & Thanksgiving real estate marketing  

Why run real estate marketing campaigns this holiday season? There are several reasons why you should. But mainly because…

Mark Cirillo|
November 19, 2024 |
12 min read

Nurturing and conversion

Anatomy of a Facebook ad: The step-by-step guide 

Meta offers so many great advertising features. That’s why it’s no surprise that small businesses and large corporations alike…

Ana Gotter|
November 18, 2024 |
9 min read

Top Articles
from the Blog

facebook ads vs youtube ads

YouTube Ads vs. Facebook Ads: An operator-level comparison

Most businesses know that both sales and marketing are important. Yet, they usually fall out of balance by relying on one over the other. Does your business care more about…

Elena Mazaheri|
November 06, 2025 |
4 min read

Facebook ads for contractors: Tips and examples

The main goal of contractor marketing online is to show you’re an expert in your field.  The good news is that it’s easier than you might think.  With a few key…

Elena Mazaheri|
November 05, 2025 |
7 min read

How to run Facebook ads for digital marketing agencies

Digital ad spending is set to increase in 2026. Agency owners believe that search engine optimization, content marketing, and digital channels like Facebook will bring the best returns next…

Elena Mazaheri|
November 04, 2025 |
6 min read

Everything you need to know about Facebook Conversions API

Advertising is substantially reliant on data. What goes in terms of current trends, target audience behavior and expectations, and even the tone of voice used to communicate the message. All…

Zachary McDaniel|
October 31, 2025 |
14 min read

The complete guide to TikTok advertising (with examples)

TikTok is a video-sharing social networking service that enables users to make short videos, usually fifteen seconds long, in different genres, such as dance and comedy.  Whether you want to…

Hephzy Asaolu|
October 29, 2025 |
16 min read