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Nurturing and conversion

First-party vs. third-party data: What’s the difference?

TL;DR Data comes in four types: zero, first, second, and third party, differing in source, reliability, and privacy risk. First party data, collected directly from your own channels, is the most reliable and safest for personalization…

Marco Cirillo

Marco Cirillo |
9 min read

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salesforce linkedin integration

Tools and Integrations

How to set up a Salesforce® LinkedIn integration with LeadsBridge

LinkedIn is one of the most widely used professional platforms in the world. This makes the use of LinkedIn…

Charlotte Odwyer|
May 19, 2025 |
5 min read

Lead capture forms best practices

Lead acquisition

Lead capture forms: Best practices with examples

Have you ever filled in a contact form?  Or signed up for an email list because you wanted the free…

Elena Mazaheri|
May 16, 2025 |
9 min read

Google mortgage leads

Lead acquisition

How to generate Google mortgage leads

Mortgage lead generation is how loan officers keep their pipeline filled with potential clients. These leads may come from…

Elena Mazaheri|
May 15, 2025 |
4 min read

Nurturing and conversion

The best strategies for Facebook retargeting ads in 2026

Visitors rarely buy the first time they visit your site. At this point, they don’t know who you are or…

Lizzie Davey|
May 14, 2025 |
14 min read

How to send Facebook leads to Whatsapp

Lead acquisition

How to send Facebook leads to WhatsApp

If you’re generating leads through Facebook, reaching out on WhatsApp is one of the fastest ways to turn your…

Elena Mazaheri|
May 09, 2025 |
4 min read

Facebook lead management

Tracking and growth

Facebook lead management: Benefits and more

Moving leads through the customer journey looks different for every business. At its core, the process is always the…

Elena Mazaheri|
May 08, 2025 |
4 min read

Top Articles
from the Blog

First-party vs. third-party data: What’s the difference?

TL;DR Data comes in four types: zero, first, second, and third party, differing in source, reliability, and privacy risk. First party data, collected directly from your own channels, is the most…

Marco Cirillo|
July 30, 2026 |
9 min read

facebook real estate

35 quick and easy Real Estate Facebook post ideas

TL;DR Facebook remains the top lead-gen platform for real estate, with strong reach, targeting, and conversion rates. Follow Meta’s best practices: precise targeting, video/carousel formats, consistent posting, and clear property details. The…

Mark Cirillo|
July 28, 2026 |
15 min read

AI lead generation

How to use AI for lead generation

TL;DR AI helps you find and focus on better leads by scoring them based on behavior, so your team spends time on people who are actually likely to buy. You can…

Elena Mazaheri|
July 23, 2026 |
8 min read

Get inspired by these 26 high-converting Facebook lead ads examples

TL;DR Good Facebook lead ads make one clear promise to one audience, back it up fast with proof, and use one easy call to action. Keep the form short, add a…

Hephzy Asaolu|
July 21, 2026 |
16 min read

Meta ads best practices to follow in 2026

TLDR; Ad copy should be short, benefit-focused, personalized, and paired with a strong CTA Creative needs good quality visuals, consistent branding, and proper labeling for UGC or influencer content Lead ads convert…

Elena Mazaheri|
July 17, 2026 |
13 min read