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Lead acquisition

How to receive Facebook leads email notifications for instant follow-up

TL;DR Facebook lead ads let people sign up without leaving Facebook. Meta shows new leads in its Leads Center. But it won’t email you the second they come in. Slow follow-up kills deals. Most teams take hours.…

Marco Cirillo

Marco Cirillo |
15 min read

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Latest

Nurturing and conversion

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to…

Mark Cirillo|
July 02, 2025 |
15 min read

tiktok automation

Tracking and growth

TikTok automation: The best software in 2025

Being the first brand to answer a TikTok lead is the difference between winning and losing the sale. That’s…

Marialuisa Aldeghi|
June 27, 2025 |
6 min read

Nurturing and conversion

The complete guide to TikTok Custom Audiences

TikTok is one of the fastest-growing and most-used social media platforms in the world. Its users are keen to…

Lizzie Davey|
June 25, 2025 |
10 min read

server-to-server tracking

Tracking and growth

How to move past cookies with server-to-server tracking

Cookie-based advertising has changed dramatically over the years, with the use of third-party cookies being phased out in the…

Dario Villi|
June 24, 2025 |
9 min read

TikTok ecommerce

Nurturing and conversion

TikTok ecommerce: Learn how to drive sales with TikTok

TikTok is no longer just a place where Gen Z dances it out. If you have something to sell,…

Marialuisa Aldeghi|
June 23, 2025 |
8 min read

cookieless future

Tracking and growth

Cookieless future: What it is and what to expect

If you visit a website, chances are a familiar pop-up message greets you right away: “By using our site,…

Marialuisa Aldeghi|
June 20, 2025 |
8 min read

Top Articles
from the Blog

How to receive Facebook leads email notifications for instant follow-up

TL;DR Facebook lead ads let people sign up without leaving Facebook. Meta shows new leads in its Leads Center. But it won’t email you the second they come in. Slow follow-up kills…

Marco Cirillo|
November 11, 2026 |
15 min read

CRM tools for small businesses

10 best CRM solutions for small businesses to grow sales

TL;DR A CRM keeps every contact, deal and follow-up in one place, so leads stop slipping through the cracks. If on a budget, HubSpot, Zoho CRM, Freshsales and Capsule all have…

Elena Mazaheri|
November 09, 2026 |
11 min read

how to boost facebook marketplace

How to boost Facebook Marketplace ads and listings (2027 edition)

TL;DR Posting is free and organic; boosting is paid, wider reach, plus ad reporting. Fix photos, title keywords, category and price before spending a cent. Boost from Your Listings: pick objective, audience,…

Elena Mazaheri|
November 05, 2026 |
8 min read

Best workflow management software

The 10 best workflow management software for teams

TL;DR Workflow management software helps you map workflows, assign each step to the right person, and automate the handoffs and approvals in between. For visual team workflows, look at monday.com, Asana…

Elena Mazaheri|
November 03, 2026 |
10 min read

tiktok lead generation

How to master TikTok Lead Generation Ads & get more leads

TL;DR TikTok Lead Generation ads let people send you their contact info without leaving the app. They tap your ad, fill out a short form, often with some fields already…

Marialuisa Aldeghi|
October 30, 2026 |
16 min read