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Tracking and growth

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted campaigns and smart, up-to-date optimization to squeeze maximum value from every euro you spend. That’s why…

Andrew Bailey

Andrew Bailey |
5 min read

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Latest

Contact center automation trends

Tracking and growth

11 Call and contact center automation trends to boost lead prospecting

Imagine if, instead of relying solely on human agents, your call or contact center could find a way to…

Mark Cirillo|
August 14, 2024 |
6 min read

Tools and Integrations

The best CRM Gmail integrations you should use in 2024

In today’s fast-paced business environment, efficiency and seamless communication are crucial. Integrating your CRM with Gmail can transform your…

Andrew Bailey|
August 13, 2024 |
3 min read

CRM trends

Tracking and growth

Nine Emerging CRM Trends to Fuel Your Business Growth

Customer relationship management isn’t a new concept. In fact, CRM as we know it dates back to the 1980s…

Mark Cirillo|
August 12, 2024 |
5 min read

Automotive digital advertising

Nurturing and conversion

5 Automotive digital advertising strategies for car dealerships

What exactly is digital marketing, and what benefits does it bring to an offline business like a car dealership?…

Elena Mazaheri|
August 07, 2024 |
6 min read

What are lead stages

Nurturing and conversion

What are lead stages? How to define your lead funnel

Every business wants to generate more leads, but not all leads are created equal. Some are more likely to…

Marialuisa Aldeghi|
August 06, 2024 |
7 min read

Mindbody Facebook ads

Lead acquisition

How to use Mindbody with Facebook ads: Tips and best practices

Mindbody Facebook ads integration goes beyond automating simple workflows. It creates a powerful synergy between the two platforms that…

Charlotte Odwyer|
August 05, 2024 |
7 min read

Top Articles
from the Blog

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted campaigns and smart, up-to-date optimization to squeeze maximum value from…

Andrew Bailey|
November 26, 2025 |
5 min read

Creating LinkedIn Ads: Anatomy of a LinkedIn ad

LinkedIn is not the cheapest ad platform. CPCs and CPMs are usually higher than Facebook, Instagram, or Google Display. But if you sell to professionals or B2B companies, it…

Haley Osborne|
November 25, 2025 |
9 min read

How to find my target audience

How to find my target audience: 5 Effective strategies

Most people don’t like ads: Myth! They don’t like irrelevant ads. Every day, your ideal customers scroll past thousands of posts, stories, and ads that have nothing to do with them.  If…

Elena Mazaheri|
November 24, 2025 |
6 min read

lead lifecycle management

Lead lifecycle management and automation: The complete guide

Lead lifecycle management, like many marketing ideas, is always changing. Different teams often define and use it in different ways. So how can you best identify, track, engage, and analyze…

Elena Mazaheri|
November 20, 2025 |
7 min read

Benefits of Google Ads: 5 reasons why you should use it

Google processes around 8.5 billion searches every day.  Most of those searches are from people trying to solve a problem, compare options, or buy something.  That’s the real benefit of advertising…

Elena Mazaheri|
November 19, 2025 |
5 min read