Syncing 10,000 leads/mo? GET A DEMO
SIGN UP FOR FREE

Blog

Nurturing and conversion

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to manage the lead data as it comes in and manage it well. If you don’t,…

Mark Cirillo

Mark Cirillo |
15 min read

Read more

Latest

Tools and Integrations

A guide to Google lead form extension webhook integrations

In the fast-paced world of digital marketing, staying ahead of the curve requires seamless integration of tools and platforms.…

Andrew Bailey|
August 18, 2023 |
3 min read

Facebook Lead Ads Trustedform

Tools and Integrations

How ActiveProspect’s TrustedForm revolutionizes Facebook Lead Ads compliance: A marketer’s guide

Safeguarding consumer privacy is crucial for digital marketers to maintain a trustworthy brand. Facebook Lead Ads is an effective…

Andrew Bailey|
July 31, 2023 |
3 min read

Tracking and growth

ROAS Formula: how to calculate it and apply to your business

Digital advertising provides exposure for products and services. It is a great way for businesses to not only drive…

Hephzy Asaolu|
July 07, 2023 |
13 min read

Lead acquisition

Pardot’s LinkedIn connector: Enhance its potential with LeadsBridge

One of the many reasons why most businesses rely on a comprehensive automation software like Pardot is because it allows you…

Marialuisa Aldeghi|
June 23, 2023 |
5 min read

ftc car dealerships

Lead acquisition

A guide to the FTC car dealerships’ new lead generation rules

To any automotive, motorcycle, RV, and powersports dealership in the country, June 9, 2023 wasn’t just any day in…

Marialuisa Aldeghi|
June 19, 2023 |
6 min read

How to send LinkedIn leads to Salesforce® with LeadsBridge

Resources

How to send LinkedIn leads to Salesforce®

LinkedIn Lead Gen Forms have taken lead generation to the next level. Statistically, 40% of B2B marketers surveyed indicated…

Andrew Bailey|
May 30, 2023 |
3 min read

Top Articles
from the Blog

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to manage the lead data as it comes in and manage…

Mark Cirillo|
July 02, 2025 |
15 min read

tiktok automation

TikTok automation: The best software in 2025

Being the first brand to answer a TikTok lead is the difference between winning and losing the sale. That’s why high-growth teams don’t just “manage” TikTok ads. They orchestrate them…

Marialuisa Aldeghi|
June 27, 2025 |
6 min read

The complete guide to TikTok Custom Audiences

TikTok is one of the fastest-growing and most-used social media platforms in the world. Its users are keen to be entertained through short videos, value authenticity, and are highly…

Lizzie Davey|
June 25, 2025 |
10 min read

server-to-server

How to move past cookies with server-to-server tracking

Cookie-based advertising has changed dramatically over the years, with the use of third-party cookies being phased out in the name of privacy and data protection. This change has forced…

Dario Villi|
June 24, 2025 |
9 min read

TikTok ecommerce: Learn how to drive sales with TikTok

TikTok is no longer just a place where Gen Z dances it out. If you have something to sell, especially to younger audiences, you need to develop a TikTok…

Marialuisa Aldeghi|
June 23, 2025 |
8 min read