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The best webinar platforms

Tools and Integrations

The 6 best webinar software platforms for 2026

TL;DR Zoom Webinars is the safest pick for large live events, but it is a broadcasting tool, not a marketing one. Demio fits marketing teams that measure webinars by leads. GoTo Webinar is the most dependable for…

Elena Mazaheri

Elena Mazaheri |
8 min read

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Latest

Nurturing and conversion

First-party vs. third-party data: What’s the difference?

TL;DR Data comes in four types: zero, first, second, and third party, differing in source, reliability, and privacy risk. First party…

Marco Cirillo|
July 30, 2026 |
9 min read

facebook real estate

Lead acquisition

35 quick and easy Real Estate Facebook post ideas

TL;DR Facebook remains the top lead-gen platform for real estate, with strong reach, targeting, and conversion rates. Follow Meta’s best practices:…

Mark Cirillo|
July 28, 2026 |
15 min read

AI lead generation

Lead acquisition

How to use AI for lead generation

TL;DR AI helps you find and focus on better leads by scoring them based on behavior, so your team spends…

Elena Mazaheri|
July 23, 2026 |
8 min read

Lead acquisition

Get inspired by these 26 high-converting Facebook lead ads examples

TL;DR Good Facebook lead ads make one clear promise to one audience, back it up fast with proof, and use…

Hephzy Asaolu|
July 21, 2026 |
16 min read

Meta Ads Best Practices

Nurturing and conversion

Meta ads best practices to follow in 2026

TL;DR Ad copy should be short, benefit-focused, personalized, and paired with a strong CTA Creative needs good quality visuals, consistent branding,…

Elena Mazaheri|
July 17, 2026 |
13 min read

CRM advertising

Nurturing and conversion

CRM advertising: What it is and how to use it

TL;DR: CRM advertising uses your existing customer data (email lists, purchase history) to target people with ads on Facebook, Google,…

Elena Mazaheri|
July 15, 2026 |
5 min read

Top Articles
from the Blog

The 6 best webinar software platforms for 2026

TL;DR Zoom Webinars is the safest pick for large live events, but it is a broadcasting tool, not a marketing one. Demio fits marketing teams that measure webinars by leads. GoTo Webinar…

Elena Mazaheri|
September 24, 2026 |
8 min read

Facebook lead management: Benefits and more

TL;DR Facebook lead management means capturing leads from your ads, getting them into your CRM fast, and following up before they go cold. Meta deletes lead data after 90 days. If…

Elena Mazaheri|
September 22, 2026 |
8 min read

google ads best practices 2023

Google Ads best practices to level up your advertising game

TL;DR Feed Google better data. First-party lists, conversion tracking, and consent work only when set up correctly. Let automation work, including setting smart bidding, broad match, and Performance Max. Keep ads tight…

Lizzie Davey|
September 18, 2026 |
16 min read

Meta event match quality score

Meta event match quality (EMQ): What it is and how to improve it

TL;DR Meta event match quality is a score out of 10 in Meta Events Manager. It tells you how well Meta can match your events to real people on Facebook…

Elena Mazaheri|
September 16, 2026 |
7 min read

tips for selling on Facebook Marketplace

12 Actionable tips for selling on Facebook Marketplace as a business

TL;DR Marketplace buyers are ready to buy, but the platform is full of scams, so your main job is looking trustworthy. Let Meta’s AI draft listings, then add what it misses:…

Elena Mazaheri|
September 14, 2026 |
7 min read