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google ads best practices 2023

Tracking and growth

Google Ads best practices to level up your advertising game in 2026

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there is a new update to get to grips with and the tactics that were successful two…

Lizzie Davey

Lizzie Davey |
10 min read

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Latest

Tracking and growth

The best marketing automation tools for startups

As a startup, you’re tasked with everything.  You’re not at the point where you can hire a huge team or…

Lizzie Davey|
September 17, 2025 |
7 min read

CRM for marketing agency

Tools and Integrations

Best CRM for marketing agencies in 2026

Without a proper CRM for marketing agency ops, you cannot meet client expectations, privacy rules, and AI-fueled personalization.  High-performing agencies…

Elena Mazaheri|
September 15, 2025 |
4 min read

Tracking and growth

The complete guide to real estate lead management

Real estate agents, more so than most in other industries, will constantly have leads coming and going. When someone…

Ana Gotter|
September 12, 2025 |
7 min read

Medicare Facebook leads

Lead acquisition

How to generate Medicare Facebook leads without wasting budget

If you sell Medicare plans, Facebook (Meta) is still one of the fastest, most controllable ways to fill your…

Elena Mazaheri|
September 11, 2025 |
4 min read

Lead acquisition

A step-by-step guide to Facebook lead ads

It has been a decade since Meta launched Facebook lead ads. A mobile-friendly lead generation tool to maximize online…

Elena Mazaheri|
September 10, 2025 |
20 min read

Meta Ads Best Practices

Nurturing and conversion

Meta ads best practices to follow in 2026

Advertising on social media can feel like a waste of time if you don’t plan it well. But with…

Elena Mazaheri|
September 08, 2025 |
9 min read

Top Articles
from the Blog

google ads best practices 2023

Google Ads best practices to level up your advertising game in 2026

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there is a new update to get to grips with and the…

Lizzie Davey|
October 21, 2025 |
10 min read

How to set up LinkedIn Events: The complete guide

LinkedIn is the platform if you want to market to professionals. It’s ideal for all forms of B2B marketing, regardless of the product or your target audience. The platform introduced…

Elena Mazaheri|
October 20, 2025 |
10 min read

What are Meta ads? Everything you need to know!

Meta advertising is about promoting ads in different channels and reaching audiences. It focuses on advertising tools, ad placements, industry-specific events, and using machine learning.  All this is to offer…

Elena Mazaheri|
October 17, 2025 |
8 min read

How to check Facebook Conversions API events: A step-by-step guide

Running Meta ads without tracking your server events can be the reason you are not getting enough from your ad budget. You want your events to appear in Events Manager…

Elena Mazaheri|
October 15, 2025 |
4 min read

digital marketing lead generation strategy

5 Effective digital marketing lead generation strategies for 2026

Lead generation is a system. You either have it or you don’t. You can, however, build the system well, and your pipeline grows on schedule. But that requires a lead…

Elena Mazaheri|
October 14, 2025 |
5 min read