Lead Gen Blog
Facebook offers an amazing opportunity for businesses to generate enormous leads through its Lead Ads tool. An analysis of 3,000 campaigns and $9.5 million in spend revealed that Facebook Lead ads have a 2.07% higher conversion rate than other Facebook campaigns. However, it is one thing to get high conversion and generate leads; it is […]
Cookie-based advertising is dying and the way business can target their audience will necessarily have to shift accordingly. In the past few years, in fact, the market has been impacted by new privacy regulations, such as the GDPR in May 2018 and California Consumer Privacy Act of June of the same year. During Facebook’s F8 […]
Webinar marketing is an effective way to connect with a larger online audience and improve your lead generation strategy. In research carried out by the Content Marketing Institute in 2019, 57% of B2B marketers use Webinars. Out of this number, 11% said they used it to convert leads into sales. Also, a survey conducted on […]
Lead generation is one of the most important goals of business owners: a good lead generation strategy in place helps to target high-quality prospects that are more likely to convert into customers. However, generating high-quality leads is not an easy task: 28.2% of marketers revealed in a survey carried out by GetApp that generating high-quality […]
Tracking cookies and browser-based tracking are about to die, and that’s going to cause a huge headache for advertisers. Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection (ETP) have been blocking third-party cookies for years now, and Google’s Chrome browser – by far the most popular among users – is about to do […]
Facebook Standard Events are a set of codes that are placed on specific pages on a website. The feature allows users to track visitors’ behavior on specified website pages, such as the product and the landing pages. For instance, If you place a Facebook Standard Event code snippet on a product page on a website, it will […]
In the past few years, the global market has seen a strong digitalization of the way businesses operate, which resulted in thousands of software solutions to help companies carry out their daily activities. To meet the need for efficient, remote communication between people, one of the tools that have been widely adopted by both small […]
Facebook Leads Ads are mobile-friendly and low-cost ads that help you reach your target audience and get more leads. It allows you to collect user’s information with a few clicks on different devices. With over 2 billion users on Facebook, the potential to generate leads is huge. Over 95% of Facebook users access it through […]
One of the most popular business management, marketing, and appointment scheduling software in the market today is Mindbody. Mindbody is dedicated to offering solutions to companies and professionals who work in the Health & Wellness industry (gyms, fitness, salons, spas, massage centers, dance schools, yoga studios, etc.). The wide variety of integrations available for Mindbody, such as […]
Facebook Lookalike Audiences is a Facebook tool that allows companies to target users that have similar characteristics to your existing customers and followers. It is a way to reach people with similar demographics and interests to your ideal customer, improving the chance to find high-converting users. If the existing customers are receptive to your ads, […]
Our Top Resources
