Lead Gen Blog
Google Ads released the Google Customer Match feature in September 2015. It allows advertisers to create PPC ads to target prospects on Gmail, Search network, Display network, and YouTube using the user’s email addresses, phone, or physical address. It is an effective tool for advertisers as they get great results from it. According to Wordstream, […]
Sports advertising is not as easy as it used to be. In some aspects, it’s never really been easy. True, we still see Nike and Adidas commercials on our TV, but sports marketing in general has evolved far past the point of a simple commercial. Sports advertising, much like many other advertising campaigns, is all […]
Google ads (formerly known as Google AdWords) is Google’s advertising platform where advertisers are allowed to place bids on specific keywords so that the ads can show up in Google’s search results and on different websites through the Display Network and Google’s AdSense program. According to PPC Media Survey, Google Ads is the most popular […]
LinkedIn Matched Audiences was launched on April 24, 2017. It is a tool that allows businesses to build audiences from email lists, website traffic, and high-value LinkedIn accounts. With it, you can upload a list of companies or contacts you may like to target, retarget people, integrate contacts from a third-party system, and create a […]
Zoho is certainly one of the most used CRMs by companies today to manage their customer database. It is a very large and flexible tool, with very interesting plans. In this article, we will talk about the main features of Zoho. We’ll see what differentiates Zoho from other CRMs available on the market, so you […]
A marketing qualified lead (MQL) is a lead that has shown interest in your products or services by taking, for example, any or all of these actions: visit your company’s website sign up for your newsletter download free eBooks/whitepapers use software demos More generally it is about people who interacted with the content provided by […]
With over 575 million users in nearly every country around the world, LinkedIn is the world’s most premium B2B platform. That’s nearly 14% of the population of the planet, all gathered on a single platform. If you’re familiar with LinkedIn, you would understand how the basics work. You connect with colleagues, industry experts, and in […]
In mid-July of this year, the European Union Court of Justice (CJEU) rendered the EU-US Privacy Shield invalid. It also found that the Privacy Shield’s transfer protocols did not meet the protection level mandated by EU laws. What is the Privacy Shield? In short, it’s an agreement between the United States and the European Union […]
A study revealed that more than 6 million home sales occur in the United States every year and 92% of new mortgage borrowers do online research before speaking to a lender. In the same vein, 66% of homebuyers would prefer to handle their mortgages entirely online. This shows there are lots of leads waiting to […]
Christmas holiday is a season where people reconnect with friends and family members, eat and share gifts. It is the time for businesses to make more money too. Most retail stores are cashing in on the season and you should too. This is the time to develop Christmas email marketing campaigns that will help you […]
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