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Lead acquisition

Everything you need to know about LinkedIn Lead Gen Forms

LinkedIn Lead Gen Forms allows advertisers to collect leads directly on the platform with mobile-friendly technology, without needing a landing page. But how can your ads get clicks and bring in conversions instead of your…

Mark Cirillo

Mark Cirillo |
16 min read

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Latest

Tracking and growth

Lead scoring best practices: How to create an effective strategy

When focusing on lead generation, a large proportion of businesses fall victim to one crucial mistake – measuring success…

Ana Gotter|
April 14, 2023 |
11 min read

Lead acquisition

8 travel marketing tips and strategies for 2023

The travel industry has bounced back quicker than expected post-pandemic. In fact, international travel doubled in 2022 compared to…

Lizzie Davey|
April 07, 2023 |
7 min read

Tracking and growth

What is Data Enrichment? Use cases and more

Marketers today have access to huge amounts of data, but that data is useless if it isn’t relevant and…

Lizzie Davey|
March 24, 2023 |
8 min read

marketing automation workflows

Tracking and growth

Top 5 marketing automation workflows to improve your business

Businesses across the globe are inundated with repetitive tasks that require completion in order for operations to function as…

Charlotte Odwyer|
March 17, 2023 |
7 min read

hr automation

Tracking and growth

The complete guide to HR automation

Human resources (HR) automation is a growing trend that has the potential to revolutionize the way businesses manage their…

Elena Mazaheri|
March 16, 2023 |
7 min read

First-party vs. third-party cookies

Tracking and growth

First-party vs. third-party cookies: The difference explained

New privacy laws and regulations are making it increasingly difficult for brands to collect relevant data from their customers.…

Lizzie Davey|
March 13, 2023 |
5 min read

Top Articles
from the Blog

Everything you need to know about LinkedIn Lead Gen Forms

LinkedIn Lead Gen Forms allows advertisers to collect leads directly on the platform with mobile-friendly technology, without needing a landing page. But how can your ads get clicks and bring…

Mark Cirillo|
December 12, 2025 |
16 min read

Top six automotive marketing strategies and ideas for 2026

The automotive industry is highly competitive, which makes marketing in this area a high-stakes, challenging operation. Advertising strategies that would have driven results in the past do not have…

Ana Gotter|
December 11, 2025 |
12 min read

The perfect Google Ads campaign structure

The perfect Google Ads campaign structure: A guide for 2026

When it comes to pay-per-click (PPC) advertising with Google Ads, many factors determine the success of your campaigns. One of them is your Google Ads campaign structure.  A well-designed structure…

Britney Steele|
December 10, 2025 |
8 min read

The ultimate guide to LinkedIn conversion tracking

Most marketers still measure their LinkedIn Ads performance by clicks and impressions. But that’s not enough. You need to see which campaigns drive the pipeline using LinkedIn conversion tracking.  This feature…

Elena Mazaheri|
December 08, 2025 |
4 min read

crm lead management

CRM lead management: The best tools to try in 2026

If your ads are working but your pipeline is still messy in 2026, you need to do something about your CRM lead management. Your lead management and CRM are not…

Elena Mazaheri|
December 05, 2025 |
5 min read