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facebook ads vs youtube ads

Tools and Integrations

YouTube Ads vs. Facebook Ads: An operator-level comparison

Most businesses know that both sales and marketing are important. Yet, they usually fall out of balance by relying on one over the other. Does your business care more about tribal loyalties? Or does it mainly…

Elena Mazaheri

Elena Mazaheri |
4 min read

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Latest

Tracking and growth

B2B marketing automation: What it is & the best software

There are only so many hours in a day—how can you nurture more leads and increase productivity simultaneously without…

Lizzie Davey|
February 08, 2023 |
6 min read

gdpr implementation

Tracking and growth

GDPR implementation: the requirements to achieve full compliance

The European Union’s General Data Protection Regulation (GDPR) is legislation that is designed to protect the data of EU…

Hephzy Asaolu|
February 06, 2023 |
13 min read

Tracking and growth

GDPR and Facebook: How to keep advertising safe

If you are a seasoned marketer, you probably are well-acquainted with Facebook Ads. However, in order to advertise safely…

Dario Villi|
February 03, 2023 |
14 min read

activecampaign integrations

Tools and Integrations

ActiveCampaign integrations: How to get started with LeadsBridge

ActiveCampaign has made a name for itself as a powerful marketing tool that helps marketers run automated marketing activities.…

Marialuisa Aldeghi|
January 26, 2023 |
8 min read

Tools and Integrations

The best Pardot integrations to use in 2023

Every year, companies are striving to find new and innovative ways to lower costs and increase revenue. With the…

Andrew Bailey|
January 12, 2023 |
4 min read

Lead acquisition

How to create an effective marketing strategy for higher education in 2024

Higher education institutions have traditionally relied on the power of reputation, which can be a mistake in the long…

Lizzie Davey|
January 09, 2023 |
5 min read

Top Articles
from the Blog

facebook ads vs youtube ads

YouTube Ads vs. Facebook Ads: An operator-level comparison

Most businesses know that both sales and marketing are important. Yet, they usually fall out of balance by relying on one over the other. Does your business care more about…

Elena Mazaheri|
November 06, 2025 |
4 min read

Facebook ads for contractors: Tips and examples

The main goal of contractor marketing online is to show you’re an expert in your field.  The good news is that it’s easier than you might think.  With a few key…

Elena Mazaheri|
November 05, 2025 |
7 min read

How to run Facebook ads for digital marketing agencies

Digital ad spending is set to increase in 2026. Agency owners believe that search engine optimization, content marketing, and digital channels like Facebook will bring the best returns next…

Elena Mazaheri|
November 04, 2025 |
6 min read

Everything you need to know about Facebook Conversions API

Advertising is substantially reliant on data. What goes in terms of current trends, target audience behavior and expectations, and even the tone of voice used to communicate the message. All…

Zachary McDaniel|
October 31, 2025 |
14 min read

The complete guide to TikTok advertising (with examples)

TikTok is a video-sharing social networking service that enables users to make short videos, usually fifteen seconds long, in different genres, such as dance and comedy.  Whether you want to…

Hephzy Asaolu|
October 29, 2025 |
16 min read