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Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users and automate updates. Retargeting warm audiences…

Elena Mazaheri

Elena Mazaheri |
20 min read

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Latest

Tools and Integrations

Google Ads Checklist: The Ultimate Guide

Where to invest your marketing budget is always a challenging question. However, by looking at the statistics, you can…

Elena Mazaheri|
April 30, 2024 |
13 min read

Lead acquisition

24 Successful real estate Facebook ads examples

The best realtor ads have evolved from signs in yards into Facebook ads. Besides the great advertising features, what…

Mark Cirillo|
April 10, 2024 |
17 min read

Types of Sales Leads

Lead acquisition

6 Types of Sales Leads and Key Strategies to Convert Them

Converting leads is a huge part of any sales or marketing expert’s job. Without leads, there can be no…

Mark Cirillo|
April 02, 2024 |
5 min read

Lead acquisition

How to generate leads from LinkedIn: The ultimate guide

In the world of professional networking and B2B sales, LinkedIn has emerged as the virtual watering hole for everything…

Andrew Bailey|
March 28, 2024 |
4 min read

Marketing attribution model

Tracking and growth

What’s a marketing attribution model & how to measure offline events

Today’s marketing landscape has expanded more than ever. This includes how we conduct our business and meet the customers’…

Dario Villi|
March 22, 2024 |
9 min read

The best Salesforce integrations

Nurturing and conversion

The Best Salesforce® Integrations for 2024

Salesforce® is one of the most popular sales forecasting and CRM tools on the market today for small businesses…

Marco Cirillo|
March 19, 2024 |
8 min read

Top Articles
from the Blog

facebook custom audiences

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users…

Elena Mazaheri|
October 08, 2026 |
20 min read

Google Ads Salesforce® integration: 5 ways to connect

TL;DR Google Ads is good for getting clicks and form fills. You need Salesforce® to see where the deals are. By connecting the two, you get to know which ads…

Elena Mazaheri|
October 06, 2026 |
8 min read

Best Facebook Lead Ads integrations

The best Facebook lead ads CRM integrations for your marketing campaigns

TL;DR Meta only stores your leads for 90 days. After that they’re gone, so you either export them regularly or sync them automatically. Speed matters more than the CRM you pick.…

Mark Cirillo|
September 29, 2026 |
17 min read

The 6 best webinar software platforms for 2026

TL;DR Zoom Webinars is the safest pick for large live events, but it is a broadcasting tool, not a marketing one. Demio fits marketing teams that measure webinars by leads. GoTo Webinar…

Elena Mazaheri|
September 24, 2026 |
8 min read

Facebook lead management: Benefits and more

TL;DR Facebook lead management means capturing leads from your ads, getting them into your CRM fast, and following up before they go cold. Meta deletes lead data after 90 days. If…

Elena Mazaheri|
September 22, 2026 |
8 min read