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Google ads best practices

Tracking and growth

Benefits of Google Ads: 5 reasons why you should use it

Google processes around 8.5 billion searches every day.  Most of those searches are from people trying to solve a problem, compare options, or buy something.  That’s the real benefit of advertising on Google Ads. It lets…

Elena Mazaheri

Elena Mazaheri |
5 min read

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Latest

Lead acquisition

How to send Facebook leads to email for free

After setting up your Facebook lead ads, next up is generating and managing new leads. However, you won’t get…

Elena Mazaheri|
October 06, 2025 |
9 min read

CAPI advertising

Tracking and growth

How to use Facebook CAPI for advertising: A step-by-step guide

Between privacy enforcement, iOS restrictions, and unreliable browsers, relying on client-side signals isn’t just enough anymore. If you use…

Elena Mazaheri|
October 03, 2025 |
4 min read

How to connect Klaviyo to Facebook via LeadsBridge

Lead acquisition

How to connect Facebook lead ads to Klaviyo via LeadsBridge

As a marketer who manages digital marketing, you need a reliable, frictionless system that lets you share data across…

Elena Mazaheri|
October 02, 2025 |
4 min read

Tracking and growth

How to create a successful marketing automation strategy: The complete guide

One of the common challenges businesses encounter is generating leads and retaining customer loyalty. Besides these objectives, each company…

Elena Mazaheri|
September 30, 2025 |
10 min read

Tools and Integrations

A guide to Google lead form extension webhook integrations

Google lead form extensions have been one of the most reliable lead generation tools over the past decade.  When coupled…

Andrew Bailey|
September 29, 2025 |
4 min read

Tools and Integrations

How to create a HubSpot workflow: A complete guide

Most businesses share common workflows, such as maintaining a customer database, managing marketing campaigns, lead scoring, and running nurturing…

Mark Cirillo|
September 26, 2025 |
8 min read

Top Articles
from the Blog

Benefits of Google Ads: 5 reasons why you should use it

Google processes around 8.5 billion searches every day.  Most of those searches are from people trying to solve a problem, compare options, or buy something.  That’s the real benefit of advertising…

Elena Mazaheri|
November 19, 2025 |
5 min read

12 Best presentation apps and 9 AI tools for 2026

More than the idea itself, winning a pitch is about how you package it. That’s why having a sharp and well-built deck is non-negotiable. You need to know what to…

Mark Cirillo|
November 18, 2025 |
14 min read

travel agency ads

The best travel agency ads to get inspired by

At first glance, it would seem easy to get users to click on an ad for a travel agency that promised easy access to gorgeous white sand beaches and…

Ana Gotter|
November 17, 2025 |
8 min read

How to build your email list on Facebook and Instagram

Facebook and Instagram are outstanding social media platforms in their own right. They’ve got great reach, and gaining followers on the platform can be exceptionally beneficial for relationship and…

Ana Gotter|
November 14, 2025 |
11 min read

Snapchat ads cost

How much do Snapchat ads cost?

Snapchat continues to grow, which means your ad dollars can still reach a wide audience on this platform.  But how much can advertising on Snapchat actually cost? You can start with…

Elena Mazaheri|
November 12, 2025 |
4 min read