Blog

First-party vs. third-party data: What’s the difference?

How does a business know which products to sell and at what prices or which marketing channels to use? All of this comes from data. They can be one) First-party data, which is information you…

Ana Gotter |
8 min read

Resources

What does HubSpot integrate with?

HubSpot is a comprehensive marketing software that can be tightly coupled with the top advertising platforms, including TikTok. These…

Elena Mazaheri|
November 09, 2022 |
4 min read

Tools and Integrations

How to use HubSpot for lead generation on TikTok

No matter the size of your business, advertising TikTok ads are a great tool for lead generation and sales.…

Elena Mazaheri|
November 02, 2022 |
4 min read

Tracking and growth

A guide to LinkedIn Offline Conversions

LinkedIn introduced LinkedIn Offline Conversions to enable advertisers to understand their campaigns’ effectiveness using additional performance data, like in-person…

Elena Mazaheri|
October 26, 2022 |
7 min read

Tracking and growth

PPC automation: The complete guide

Pay-per-click (PPC) advertising is one of the most persuasive marketing practices. But with the head-to-head competition in today’s market,…

Elena Mazaheri|
October 19, 2022 |
11 min read

Tracking and growth

Best 8 B2C marketing automation examples

Consumers today crave personalization. They want to feel special, and they only want content that matches their needs. If…

Lizzie Davey|
October 12, 2022 |
5 min read

Tools and Integrations

LeadsBridge integrations & how they can help you

Navigating the frenzy of the advertising world can be challenging. It requires lots of different tools, which can be…

Marialuisa Aldeghi|
October 10, 2022 |
7 min read

Blog

First-party vs. third-party data: What’s the difference?