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Nurturing and conversion

First-party vs. third-party data: What’s the difference?

TL;DR Data comes in four types: zero, first, second, and third party, differing in source, reliability, and privacy risk. First party data, collected directly from your own channels, is the most reliable and safest for personalization…

Marco Cirillo

Marco Cirillo |
9 min read

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Latest

Customer segmentation

Nurturing and conversion

The complete guide to customer segmentation strategy

Anyone who has ever worked in sales, customer service, or a business analytics department is all too aware that…

Marco Cirillo|
February 10, 2023 |
6 min read

Tracking and growth

B2B marketing automation: What it is & the best software

There are only so many hours in a day—how can you nurture more leads and increase productivity simultaneously without…

Lizzie Davey|
February 08, 2023 |
6 min read

gdpr implementation

Tracking and growth

GDPR implementation: the requirements to achieve full compliance

The European Union’s General Data Protection Regulation (GDPR) is legislation that is designed to protect the data of EU…

Hephzy Asaolu|
February 06, 2023 |
13 min read

Tracking and growth

GDPR and Facebook: How to keep advertising safe

If you are a seasoned marketer, you probably are well-acquainted with Facebook Ads. However, in order to advertise safely…

Dario Villi|
February 03, 2023 |
14 min read

activecampaign integrations

Tools and Integrations

ActiveCampaign integrations: How to get started with LeadsBridge

ActiveCampaign has made a name for itself as a powerful marketing tool that helps marketers run automated marketing activities.…

Marialuisa Aldeghi|
January 26, 2023 |
8 min read

Tools and Integrations

The best Pardot integrations to use in 2023

Every year, companies are striving to find new and innovative ways to lower costs and increase revenue. With the…

Andrew Bailey|
January 12, 2023 |
4 min read

Top Articles
from the Blog

First-party vs. third-party data: What’s the difference?

TL;DR Data comes in four types: zero, first, second, and third party, differing in source, reliability, and privacy risk. First party data, collected directly from your own channels, is the most…

Marco Cirillo|
July 30, 2026 |
9 min read

facebook real estate

35 quick and easy Real Estate Facebook post ideas

TL;DR Facebook remains the top lead-gen platform for real estate, with strong reach, targeting, and conversion rates. Follow Meta’s best practices: precise targeting, video/carousel formats, consistent posting, and clear property details. The…

Mark Cirillo|
July 28, 2026 |
15 min read

AI lead generation

How to use AI for lead generation

TL;DR AI helps you find and focus on better leads by scoring them based on behavior, so your team spends time on people who are actually likely to buy. You can…

Elena Mazaheri|
July 23, 2026 |
8 min read

Get inspired by these 26 high-converting Facebook lead ads examples

TL;DR Good Facebook lead ads make one clear promise to one audience, back it up fast with proof, and use one easy call to action. Keep the form short, add a…

Hephzy Asaolu|
July 21, 2026 |
16 min read

Meta ads best practices to follow in 2026

TLDR; Ad copy should be short, benefit-focused, personalized, and paired with a strong CTA Creative needs good quality visuals, consistent branding, and proper labeling for UGC or influencer content Lead ads convert…

Elena Mazaheri|
July 17, 2026 |
13 min read