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Meta event match quality score

Tracking and growth

Meta event match quality (EMQ): What it is and how to improve it

TL;DR Meta event match quality is a score out of 10 in Meta Events Manager. It tells you how well Meta can match your events to real people on Facebook and Instagram. If it’s low, Meta…

Elena Mazaheri

Elena Mazaheri |
7 min read

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Latest

Tracking and growth

The Latest Digital Advertising Trends for 2022

The COVID-19 pandemic changed the digital advertising landscape in 2020. It gave marketers the possibility to reach out to…

Hephzy Asaolu|
January 10, 2022 |
9 min read

email sequence examples

Nurturing and conversion

Email Sequence examples: the complete guide to follow up

In spite of the wide variety of new marketing techniques, email marketing is still one of the best ways…

Hephzy Asaolu|
December 30, 2021 |
7 min read

Tracking and growth

The Complete Guide to Behavioral Marketing (With examples)

In recent years, behavioral marketing has become a game-changer for marketers. In the past, there was not much data…

Hephzy Asaolu|
December 28, 2021 |
15 min read

Tracking and growth

How to Allocate Marketing Budget for Startups in 2022

You’re getting ready for 2022 and you want to have everything in order… but do you know how to…

Marco Cirillo|
December 10, 2021 |
5 min read

how to download leads from linkedin

Lead acquisition

How to download leads from LinkedIn

LinkedIn is the powerhouse of lead generation for B2B businesses. A study revealed that out of all leads generated…

Hephzy Asaolu|
November 29, 2021 |
4 min read

consent based marketing

Lead acquisition

Consent & permission-based marketing: definitions and benefits

There are many different ways in which one can do marketing. The one we are most used to is…

Marialuisa Aldeghi|
October 25, 2021 |
7 min read

Top Articles
from the Blog

Meta event match quality score

Meta event match quality (EMQ): What it is and how to improve it

TL;DR Meta event match quality is a score out of 10 in Meta Events Manager. It tells you how well Meta can match your events to real people on Facebook…

Elena Mazaheri|
September 16, 2026 |
7 min read

tips for selling on Facebook Marketplace

12 Actionable tips for selling on Facebook Marketplace as a business

TL;DR Marketplace buyers are ready to buy, but the platform is full of scams, so your main job is looking trustworthy. Let Meta’s AI draft listings, then add what it misses:…

Elena Mazaheri|
September 14, 2026 |
7 min read

How to use hubspot for real estate

How to use HubSpot for real estate: A guide for agents

TL;DR HubSpot is a general-purpose CRM that doesn’t specialize in real estate, which is a price to pay for its broader appeal that many agents are willing to accept. The free…

Elena Mazaheri|
September 10, 2026 |
6 min read

Google Ads Lead Form Extensions: The complete guide to Google lead generation

TL;DR Google lead form extensions are now called lead form assets. They let users submit their details directly from the ad. They can lower friction and increase lead volume, especially on mobile. Lead…

Mark Cirillo|
September 08, 2026 |
14 min read

Zoho LinkedIn integration: Best ways to connect LinkedIn to Zoho CRM

TL;DR LinkedIn Lead Gen Forms are filled by quality leads in no time. The challenge is to get these leads into Zoho CRM without losing a second. Zoho provides a native…

Elena Mazaheri|
September 03, 2026 |
6 min read