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Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users and automate updates. Retargeting warm audiences…

Elena Mazaheri

Elena Mazaheri |
20 min read

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Latest

how to download leads from linkedin

Lead acquisition

How to download leads from LinkedIn

LinkedIn is the powerhouse of lead generation for B2B businesses. A study revealed that out of all leads generated…

Hephzy Asaolu|
November 29, 2021 |
4 min read

consent based marketing

Lead acquisition

Consent & permission-based marketing: definitions and benefits

There are many different ways in which one can do marketing. The one we are most used to is…

Marialuisa Aldeghi|
October 25, 2021 |
7 min read

Tracking and growth

What is an iPaaS? Everything you need to know

Over the years, as tools become more and more refined to be industry or application-specific, more online tools are…

Luke Ramassa|
October 22, 2021 |
7 min read

Lead automation

Nurturing and conversion

The Complete Guide to Lead Automation (with strategies)

Years ago, businesses generated leads through television ads, radio commercials, billboards, and print media. Today, leads are generated online…

Hephzy Asaolu|
October 18, 2021 |
17 min read

Nurturing and conversion

LeadsBridge: An Adobe Innovate Partner

As a company, we’ve worked with some amazing brands and people over the years, many of whom we’re proud…

Luke Ramassa|
October 14, 2021 |
4 min read

g2-badge

News and partnerships

G2 New Badge “Easiest To Do Business With in Summer 2021”

Over the years, we’ve had many opportunities to work with some amazing companies and brands and have constantly strived…

Luke Ramassa|
September 16, 2021 |
3 min read

Top Articles
from the Blog

facebook custom audiences

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users…

Elena Mazaheri|
October 08, 2026 |
20 min read

Google Ads Salesforce® integration: 5 ways to connect

TL;DR Google Ads is good for getting clicks and form fills. You need Salesforce® to see where the deals are. By connecting the two, you get to know which ads…

Elena Mazaheri|
October 06, 2026 |
8 min read

Best Facebook Lead Ads integrations

The best Facebook lead ads CRM integrations for your marketing campaigns

TL;DR Meta only stores your leads for 90 days. After that they’re gone, so you either export them regularly or sync them automatically. Speed matters more than the CRM you pick.…

Mark Cirillo|
September 29, 2026 |
17 min read

The 6 best webinar software platforms for 2026

TL;DR Zoom Webinars is the safest pick for large live events, but it is a broadcasting tool, not a marketing one. Demio fits marketing teams that measure webinars by leads. GoTo Webinar…

Elena Mazaheri|
September 24, 2026 |
8 min read

Facebook lead management: Benefits and more

TL;DR Facebook lead management means capturing leads from your ads, getting them into your CRM fast, and following up before they go cold. Meta deletes lead data after 90 days. If…

Elena Mazaheri|
September 22, 2026 |
8 min read