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The best webinar platforms

The 6 best webinar software platforms for 2026

TL;DR Zoom Webinars is the safest pick for large live events, but it is a broadcasting tool, not a marketing one. Demio fits marketing teams that measure webinars by leads. GoTo Webinar is the most dependable for…

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consent based marketing

Consent & permission-based marketing: definitions and benefits

There are many different ways in which one can do marketing. The one we are most used to is…

What is an iPaaS? Everything you need to know

Over the years, as tools become more and more refined to be industry or application-specific, more online tools are…

Lead automation

The Complete Guide to Lead Automation (with strategies)

Years ago, businesses generated leads through television ads, radio commercials, billboards, and print media. Today, leads are generated online…

LeadsBridge: An Adobe Innovate Partner

As a company, we’ve worked with some amazing brands and people over the years, many of whom we’re proud…

g2-badge

G2 New Badge “Easiest To Do Business With in Summer 2021”

Over the years, we’ve had many opportunities to work with some amazing companies and brands and have constantly strived…

The non-technical guide to webhooks (with webhook example)

Nowadays, more and more companies are using Webhook technology in software integration. For this reason, it is not a…

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from the Blog

The 6 best webinar software platforms for 2026

TL;DR Zoom Webinars is the safest pick for large live events, but it is a broadcasting tool, not a marketing one. Demio fits marketing teams that measure webinars by leads. GoTo Webinar…

Facebook lead management: Benefits and more

TL;DR Facebook lead management means capturing leads from your ads, getting them into your CRM fast, and following up before they go cold. Meta deletes lead data after 90 days. If…

google ads best practices 2023

Google Ads best practices to level up your advertising game

TL;DR Feed Google better data. First-party lists, conversion tracking, and consent work only when set up correctly. Let automation work, including setting smart bidding, broad match, and Performance Max. Keep ads tight…

Meta event match quality score

Meta event match quality (EMQ): What it is and how to improve it

TL;DR Meta event match quality is a score out of 10 in Meta Events Manager. It tells you how well Meta can match your events to real people on Facebook…

tips for selling on Facebook Marketplace

12 Actionable tips for selling on Facebook Marketplace as a business

TL;DR Marketplace buyers are ready to buy, but the platform is full of scams, so your main job is looking trustworthy. Let Meta’s AI draft listings, then add what it misses:…