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Lead acquisition

The complete guide to TikTok advertising (with examples)

TikTok is a video-sharing social networking service that enables users to make videos in different genres, such as dance and comedy.  Whether you want to sell more of your products or services or drive targeted…

Hephzy Asaolu

Hephzy Asaolu |
18 min read

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Latest

Nurturing and conversion

A Step by Step Guide to Pinterest Audience Targeting

Pinterest is becoming one of the top social media platforms and search engines for businesses, especially e-commerce businesses. It…

Hephzy Asaolu|
April 29, 2021 |
7 min read

Nurturing and conversion

Google Shopping: The step-by-step guide

Online shopping is a multibillion-dollar industry. The market size in 2019 was 3.53 trillion US dollars, and it is predicted…

Hephzy Asaolu|
April 22, 2021 |
9 min read

Nurturing and conversion

Everything you need to know about conversion funnel optimization

Having a good understanding of conversion funnel optimization is like having a map to a destination. A map makes…

Zachary McDaniel|
March 29, 2021 |
13 min read

Nurturing and conversion

People-based marketing: The most effective strategy for generating leads

Mobile technology is on the rise and this has taken over people’s attention to where marketers are finding it…

Hephzy Asaolu|
March 25, 2021 |
6 min read

CRM retargeting

Tools and Integrations

CRM Solutions: 13 Great Tools To Try In 2021

655. That’s the number of customer relationship management (CRM) platforms on G2 alone. Source: G2 The best CRM solutions track client communication…

Priscilla Tan|
March 15, 2021 |
6 min read

Uncategorized

How to setup Facebook Conversions API – Benefits and more

Advertising is all about timing. You need to reach out at the perfect time, on the ideal platform, and…

Zachary McDaniel|
March 04, 2021 |
6 min read

Top Articles
from the Blog

The complete guide to TikTok advertising (with examples)

TikTok is a video-sharing social networking service that enables users to make videos in different genres, such as dance and comedy.  Whether you want to sell more of your products…

Hephzy Asaolu|
April 28, 2026 |
18 min read

Custom integration

Custom integrations: When to use them?

How many tools does your team use? Probably something between five and ten tools. They all play important roles in your workflows, but they don’t always work well together. Native…

Elena Mazaheri|
April 23, 2026 |
5 min read

15 Best presentation apps and 9 AI tools for 2026

Choosing a good presentation app will probably make your slides look better. But it should do more than that. Different tools are built for different jobs. Whether you need…

Mark Cirillo|
April 21, 2026 |
24 min read

Lead generation for digital marketing agencies

Did you know that many digital marketing agencies struggle more to get their own clients than to get clients’ results? Agencies are the creative engine behind huge ad campaigns, running…

Marco Cirillo|
April 17, 2026 |
17 min read

B2B lead generation funnel

B2B lead generation funnel: Stages, strategies, and metrics

B2B lead gen can be resource-heavy. That’s why having a solid funnel matters even more. A good B2B lead generation funnel gives your team a shared map. It shows where…

Elena Mazaheri|
April 15, 2026 |
8 min read