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Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users and automate updates. Retargeting warm audiences…

Elena Mazaheri

Elena Mazaheri |
19 min read

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Latest

Tracking and growth

The Complete Guide to Marketing ROI

In marketing, every dollar counts. More specifically, how much money is invested vs how much the company gets in…

Zachary McDaniel|
September 17, 2020 |
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Tools and Integrations

Clickfunnels for Real Estate: How does it work, examples & integrations

The real estate client acquisition process has changed. Sadly, a lot of real estate agents have not changed. If…

Mark Cirillo|
August 25, 2020 |
5 min read

Nurturing and conversion

The Updated Advertising Strategy Guide for Businesses

An advertising strategy is a complete plan designed for a particular ad campaign. Every business needs an effective advertising…

Hephzy Asaolu|
August 06, 2020 |
7 min read

Nurturing and conversion

Instagram Checkout: the Impact on Online Merchants

In its bid to become an e-commerce powerhouse, Instagram has rolled out a beta feature known as Instagram Checkout…

Hephzy Asaolu|
August 03, 2020 |
7 min read

Nurturing and conversion

The complete guide to Facebook Automotive Dynamic Ads

Most automobile businesses struggle to provide consistent and modern car purchasing experiences for buyers. The car buyer journey report…

Hephzy Asaolu|
July 30, 2020 |
7 min read

Nurturing and conversion

How to schedule meetings with leads and guarantee they show up

More and more salespeople are becoming masters of their CRM, especially when it comes to keeping track of new…

Adam Lambert|
July 27, 2020 |
3 min read

Top Articles
from the Blog

facebook custom audiences

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users…

Elena Mazaheri|
May 26, 2026 |
19 min read

How to grow your email list

How to grow your email list: Top 5 strategies

TL;DR Organic list growth through lead magnets, exit-intent popups, and content upgrades consistently outperforms passive signup forms. Social media grows your list when bio links and lead-capture posts are tied to…

Elena Mazaheri|
May 25, 2026 |
7 min read

Facebook lead generation for real estate

Facebook lead generation for real estate: The complete guide

TL;DR Facebook can help real estate agents reach buyers, sellers, renters, and investors. Use Meta Lead Ads with strong visuals, simple forms, and clear offers. Follow Housing Special Ad Category rules to…

Andrew Bailey|
May 22, 2026 |
7 min read

How to find your digital marketing agency’s target audience: A guide

TL;DR Most agencies lose new business because their audience targeting is too vague. A target audience for an agency is a specific combination of firmographic, demographic, behavioral, and psychographic signals. What…

Elena Mazaheri|
May 18, 2026 |
7 min read

How to set up LinkedIn Events: The complete guide

TL;DR Sync registration data to your CRM automatically using tools like Salesforce or HubSpot. Create a LinkedIn Event from a LinkedIn Page to promote webinars, live streams, or in-person events. Use registration…

Elena Mazaheri|
May 15, 2026 |
12 min read