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Lead acquisition

Creating LinkedIn Ads: Anatomy of a LinkedIn ad

LinkedIn is not the cheapest ad platform. CPCs and CPMs are usually higher than Facebook, Instagram, or Google Display. But if you sell to professionals or B2B companies, it can be one of the…

Haley Osborne

Haley Osborne |
9 min read

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Latest

Tools and Integrations

Klaviyo vs MailChimp: how to get the most out of your Facebook integration

Do you know that companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost…

Mark Cirillo|
October 04, 2019 |
5 min read

Tools and Integrations

Learn How to Easily Sync your Google Calendar with Outlook

Google discontinued its calendar sync in 2014. This has made it difficult to sync Google calendar with Outlook. Most…

Mark Cirillo|
September 23, 2019 |
4 min read

Lead acquisition

LinkedIn Lead Gen Forms Are Changing Everything for the B2B Market: Here is how

Lead generation is important to every business. To increase your customers’ base, you need a stream of leads from…

Mark Cirillo|
September 10, 2019 |
4 min read

Tools and Integrations

What is Mixpanel and how can it increase the user engagement of your website

Engagement metrics are important to Saas companies and digital marketers. Through engagement metrics, you get the insight you need…

Mark Cirillo|
August 23, 2019 |
4 min read

Nurturing and conversion

A step by step guide to increase your landing page conversion rate

Best landing page design is important if you want to capture more targeted leads and increase your conversions. The…

Mark Cirillo|
August 16, 2019 |
8 min read

Tracking and growth

Understanding the challenges of Data-Driven Marketing to prepare for 2020

Businesses are moving towards data-driven marketing to help them make better decisions, align their marketing strategies with consumer behavior…

Dario Villi|
August 02, 2019 |
4 min read

Top Articles
from the Blog

Creating LinkedIn Ads: Anatomy of a LinkedIn ad

LinkedIn is not the cheapest ad platform. CPCs and CPMs are usually higher than Facebook, Instagram, or Google Display. But if you sell to professionals or B2B companies, it…

Haley Osborne|
November 25, 2025 |
9 min read

How to find my target audience

How to find my target audience: 5 Effective strategies

Most people don’t like ads: Myth! They don’t like irrelevant ads. Every day, your ideal customers scroll past thousands of posts, stories, and ads that have nothing to do with them.  If…

Elena Mazaheri|
November 24, 2025 |
6 min read

lead lifecycle management

Lead lifecycle management and automation: The complete guide

Lead lifecycle management, like many marketing ideas, is always changing. Different teams often define and use it in different ways. So how can you best identify, track, engage, and analyze…

Elena Mazaheri|
November 20, 2025 |
7 min read

Benefits of Google Ads: 5 reasons why you should use it

Google processes around 8.5 billion searches every day.  Most of those searches are from people trying to solve a problem, compare options, or buy something.  That’s the real benefit of advertising…

Elena Mazaheri|
November 19, 2025 |
5 min read

12 Best presentation apps and 9 AI tools for 2026

More than the idea itself, winning a pitch is about how you package it. That’s why having a sharp and well-built deck is non-negotiable. You need to know what to…

Mark Cirillo|
November 18, 2025 |
14 min read