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AI lead generation

Lead acquisition

How to use AI for lead generation

TL;DR AI helps you find and focus on better leads by scoring them based on behavior, so your team spends time on people who are actually likely to buy. You can automate repetitive tasks like data…

Elena Mazaheri

Elena Mazaheri |
8 min read

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Latest

Nurturing and conversion

Omnichannel retail: 3 ways retailers can embrace the new consumer path to shopping

With online sales growing stronger by the year, the future of retail is changing fast: according to recent research…

Dario Villi|
May 13, 2020 |
5 min read

Nurturing and conversion

Google Ads optimization strategies to drive high-quality leads

Lead generation is an essential activity for businesses in order to find and engage users interested in a product…

Dario Villi|
May 05, 2020 |
6 min read

Tracking and growth

Facebook Standard Events: The Up-to-date Guide

Facebook Standard Events are a set of codes that are placed on specific pages on a website. The feature allows users…

Hephzy Asaolu|
April 11, 2020 |
7 min read

Nurturing and conversion

Google Ads Remarketing Tutorial: How to Set it Up & Make it Work

Remarketing is targeting potential and existing customers who may be interested in your offer because they already know your…

Hephzy Asaolu|
March 13, 2020 |
7 min read

Tools and Integrations

Top ClickFunnels integrations to improve your funnels

ClickFunnels was founded in 2014 by Russel Brunson and Todd Dickerson and has experienced exponential growth in just a…

Hephzy Asaolu|
March 09, 2020 |
4 min read

Tools and Integrations

Netsuite vs Salesforce: an in-depth comparison

NetSuite and Salesforce are some of the most popular providers of cloud-based software today. Salesforce dominates the CRM market…

Hephzy Asaolu|
December 11, 2019 |
4 min read

Top Articles
from the Blog

AI lead generation

How to use AI for lead generation

TL;DR AI helps you find and focus on better leads by scoring them based on behavior, so your team spends time on people who are actually likely to buy. You can…

Elena Mazaheri|
July 23, 2026 |
8 min read

Get inspired by these 26 high-converting Facebook lead ads examples

TL;DR Good Facebook lead ads make one clear promise to one audience, back it up fast with proof, and use one easy call to action. Keep the form short, add a…

Hephzy Asaolu|
July 21, 2026 |
16 min read

Meta ads best practices to follow in 2026

TLDR; Ad copy should be short, benefit-focused, personalized, and paired with a strong CTA Creative needs good quality visuals, consistent branding, and proper labeling for UGC or influencer content Lead ads convert…

Elena Mazaheri|
July 17, 2026 |
13 min read

CRM advertising

CRM advertising: What it is and how to use it

TL;DR: CRM advertising uses your existing customer data (email lists, purchase history) to target people with ads on Facebook, Google, LinkedIn, and TikTok Instead of guessing who might buy, you show…

Elena Mazaheri|
July 15, 2026 |
5 min read

Everything you need to know about Facebook Conversions API

TL;DR Facebook Conversions API (CAPI) sends conversion data straight from your server to Meta, skipping browsers and cookies entirely. It exists because Safari, iOS privacy settings, and ad blockers have made…

Elena Mazaheri|
July 13, 2026 |
16 min read