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Nurturing and conversion

First-party vs. third-party data: What’s the difference?

How does a business know which products to sell and at what prices or which marketing channels to use? All of this comes from data.  They can be one) First-party data, which is information you…

Ana Gotter

Ana Gotter |
8 min read

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Latest

Tracking and growth

Lead lifecycle management and automation: The complete guide

Lead lifecycle management, like many marketing ideas, is always changing. Different teams often define and use it in different…

Elena Mazaheri|
November 20, 2025 |
7 min read

Google ads best practices

Tracking and growth

Benefits of Google Ads: 5 reasons why you should use it

Google processes around 8.5 billion searches every day.  Most of those searches are from people trying to solve a problem,…

Elena Mazaheri|
November 19, 2025 |
5 min read

Tools and Integrations

12 Best presentation apps and 9 AI tools for 2026

More than the idea itself, winning a pitch is about how you package it. That’s why having a sharp…

Mark Cirillo|
November 18, 2025 |
14 min read

travel agency ads

Lead acquisition

The best travel agency ads to get inspired by

At first glance, it would seem easy to get users to click on an ad for a travel agency…

Ana Gotter|
November 17, 2025 |
8 min read

Lead acquisition

How to build your email list on Facebook and Instagram

Facebook and Instagram are outstanding social media platforms in their own right. They’ve got great reach, and gaining followers…

Ana Gotter|
November 14, 2025 |
11 min read

Snapchat ads cost

Tracking and growth

How much do Snapchat ads cost?

Snapchat continues to grow, which means your ad dollars can still reach a wide audience on this platform.  But how…

Elena Mazaheri|
November 12, 2025 |
4 min read

Top Articles
from the Blog

First-party vs. third-party data: What’s the difference?

How does a business know which products to sell and at what prices or which marketing channels to use? All of this comes from data.  They can be one) First-party…

Ana Gotter|
February 26, 2026 |
8 min read

Education CRM

The best education CRM tools to consider

Do educational organizations only deal with new leads? No, they handle a ton of information every day. College and university admissions teams need to track prospective students and applicants, and…

Ana Gotter|
February 24, 2026 |
9 min read

how to boost facebook marketplace

How to boost Facebook Marketplace ads and listings (2026 edition)

A Marketplace listing is your sales post on Facebook that shows the item’s photos, title, price, and details. To boost your Facebook Marketplace ads, you can use bright photos, clear…

Elena Mazaheri|
February 20, 2026 |
5 min read

How to get car buyers from automotive Facebook lead generation ads

Running automotive Facebook lead generation ads doesn’t mean getting ready-to-buy people on demand.  Far from it.  Facebook can generate a ton of leads fast, but turning them into actual car buyers…

Elena Mazaheri|
February 18, 2026 |
6 min read

Get inspired by these 26 high-converting Facebook lead ads examples

Wondering how to create Facebook lead ads that get more clicks and conversions? High-performing Facebook lead ads have a few things in common. The best ones make one clear promise…

Hephzy Asaolu|
February 16, 2026 |
13 min read