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Tags: #B2B

Tracking and growth

The complete guide to B2B data enrichment

High-quality data isn’t just a luxury—it’s a necessity. Accurate, complete, and up-to-date information serves as the backbone of successful decision-making, enabling teams to craft personalized outreach and drive meaningful engagement. However, the reality is…

Andrew Bailey

Andrew Bailey |
6 min read

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Tagged by #B2B

Lead acquisition

The complete guide to B2B ads: 5 strategies to follow

When it comes to growing a business in the B2B (business-to-business) space, a well-planned advertising strategy is essential. B2B…

Andrew Bailey|
November 26, 2024 |
3 min read

Nurturing and conversion

How to create B2B Facebook Ads that actually convert 

For years now, Facebook has been well-regarded as one of the best (if not the best) advertising platforms for…

Ana Gotter|
December 21, 2023 |
7 min read

lead enrichment

Lead acquisition

How lead enrichment practices can elevate your strategies

Accumulating and developing a database of prospective customers is a task that dominates most businesses’ strategic roster. This multifaceted…

Charlotte Odwyer|
February 13, 2023 |
8 min read

Tracking and growth

B2B marketing automation: What it is & the best software

There are only so many hours in a day—how can you nurture more leads and increase productivity simultaneously without…

Lizzie Davey|
February 08, 2023 |
6 min read

typeform integrations

Tools and Integrations

Typeform integrations to boost lead generation

Online forms have quickly become an integral aspect of acquiring prospects, with over 49.7% of businesses considering them to…

Charlotte Odwyer|
February 01, 2023 |
8 min read

Tracking and growth

How to Allocate Marketing Budget for Startups in 2022

You’re getting ready for 2022 and you want to have everything in order… but do you know how to…

Ana Gotter|
December 10, 2021 |
5 min read

Top Articles
from the Blog

Salesforce® Marketing Cloud: Features & how to use it

Every business wants to be able to map out their customer journey from the first click to the final purchase and beyond.  That means spotting all the key touchpoints, understanding…

Marialuisa Aldeghi|
April 24, 2025 |
9 min read

facebook custom audiences

A step-by-step guide to Facebook custom audiences

One of the main attractive features of Meta for advertisers is its ultra-precise targeting tools such as custom audiences. That, and its massive user base, are the reasons why…

Hephzy Asaolu|
April 23, 2025 |
16 min read

Everything you need to know about Facebook Conversions API

Advertising is substantially reliant on data. What goes in terms of current trends, target audience behavior and expectation, and even tone of voice used to communicate the message. All…

Zachary McDaniel|
April 22, 2025 |
20 min read

Meta ads best practices to follow in 2025

Advertising on social media can feel like a waste of time if you don’t plan it well. But with an effective strategy in place, Meta ads can help your…

Elena Mazaheri|
April 21, 2025 |
8 min read

How to generate car sales leads in 2025

Just ask Google. Ask ChatGPT. Check out the so and so service comparison site. These are only some of the ever-growing digital resources available to both buyers and sellers…

Elena Mazaheri|
April 18, 2025 |
8 min read