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Tags: #B2B

typeform integrations

Tools and Integrations

Typeform integrations to boost lead generation

Forms are one of the most important touchpoints between a brand and its audience. Why brands use them can be as simple as collecting data from a newsletter signup, a feedback survey, or gathering…

Charlotte Odwyer

Charlotte Odwyer |
7 min read

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Tagged by #B2B

Tracking and growth

The complete guide to B2B data enrichment

High-quality data isn’t just a luxury—it’s a necessity. Accurate, complete, and up-to-date information serves as the backbone of successful…

Andrew Bailey|
February 05, 2025 |
6 min read

Lead acquisition

The complete guide to B2B ads: 5 strategies to follow

When it comes to growing a business in the B2B (business-to-business) space, a well-planned advertising strategy is essential. B2B…

Andrew Bailey|
November 26, 2024 |
3 min read

Nurturing and conversion

How to create B2B Facebook Ads that actually convert 

For years now, Facebook has been well-regarded as one of the best (if not the best) advertising platforms for…

Ana Gotter|
December 21, 2023 |
7 min read

lead enrichment

Lead acquisition

How lead enrichment practices can elevate your strategies

Accumulating and developing a database of prospective customers is a task that dominates most businesses’ strategic roster. This multifaceted…

Charlotte Odwyer|
February 13, 2023 |
8 min read

Tracking and growth

B2B marketing automation: What it is & the best software

There are only so many hours in a day—how can you nurture more leads and increase productivity simultaneously without…

Lizzie Davey|
February 08, 2023 |
6 min read

Tracking and growth

How to Allocate Marketing Budget for Startups in 2022

You’re getting ready for 2022 and you want to have everything in order… but do you know how to…

Ana Gotter|
December 10, 2021 |
5 min read

Top Articles
from the Blog

fake leads from facebook ads

How to avoid fake leads from Facebook Ads

Fake leads drain your budget. But that’s not the only problem with bad lead data.  Sales reps then chase dead numbers, burning hours that should be spent closing real deals.…

Elena Mazaheri|
August 08, 2025 |
4 min read

Best Facebook Lead Ads integrations

The best Facebook lead ads CRM integrations for your marketing campaigns

If you decide to manage the data you collect from Facebook campaigns manually, chances are you will not meet your goals.  So, what is the best way to do this?  By…

Mark Cirillo|
August 07, 2025 |
13 min read

Facebook lead generation for real estate

Facebook lead generation for real estate: The complete guide

Facebook has become a game-changing platform for real estate professionals, offering unparalleled opportunities to connect with potential buyers and sellers. So how do you get the most out of…

Andrew Bailey|
August 06, 2025 |
5 min read

Facebook ad rules

Understanding Facebook ad rules: A complete guide

When you know the rules, you cut wasted time, prevent delivery issues, and protect your ad accounts from flags that quietly reduce reach. Meta’s policies can even guide your creative…

Elena Mazaheri|
August 05, 2025 |
4 min read

Google ads

Google Ads’ costs: Understanding Google Ads pricing

Google Ads is Google’s pay-per-click (PPC) online advertising platform. Via the Display Network and Google’s AdSense program, advertisers place bids on specific keywords.  These bids then determine the placement of…

Hephzy Asaolu|
July 30, 2025 |
9 min read